TO TAKE THIS CERTIFICATION PROGRAM
CRM affects the entire
enterprise and all its stakeholders.
Learn how to plan CRM initiatives. Acquire the tools.
Learn about the processes for planning CRM. Explore the impact of
Learn about Best Practices. Learn how to link and align various groups
and initiatives within the company.
Get practical examples on how to move CRM initiatives ahead. Establish
strategic frameworks for CRM initiatives.
||Acquire knowledge about leading edge concepts.
AND .... Be entitled
to use the designation P.CRM after your name.
Participate in ongoing upgrades available only to certified graduates
2. WHO WILL BENEFIT FROM
Anyone who is interested in career advancement and
about the latest strategies and direction of CRM should attend this
program OnLine OnDemand.
|SOME OF THE THOUGHT-LEADERSHIP ORGANIZATIONS WHERE
YOU WILL FIND CERTIFIED PROFESSIONALS (P.CRM)
A.C. Nielsen Company, ATI
Technologies Inc., Aruba Tourism Authority, Avaya, Bell Canada, BMO
Financial Group, BMW Japan Finance Corp., Canada Post Corporation,
Carlson Marketing Group, CIBC, Department of Defence, DuPont, Enbridge
Consumers Gas, Environics Research Group, Envision Credit Union,
Fidelity Investment, Forum Research Inc., Foster Parents Plan,
GlaxoSmithKline, IBM, IPSOS-Reid, LCBO, Microsoft, Miller
International, Pennsylvania College of Technology, PostLinx Corp.,
Rogers Wireless Communications, Sears, TD Bank Financial Group, TD
Waterhouse Investor Services Inc., Toronto Stock Exchange, Toyota,
Universal Studios, USC Education Savings Plans, US Air Force, US Dept.
of Defence, World Vision, Xerox and many other Fortune 2,000 companies.
4. ABOUT THE CERTIFICATION
Established in 1996,
AARM - The Association for the Advancement of Relationship
Marketing/Management a not for profit Association - has a serious
track-record in CRM education and training
around the world.
We are the certifying organization of
for professional CRM managers. The
certification program was originally created in 2001 to meet the
requirement to have a standard by which persons involved in Customer
Relationship Management could be educated, measured, accredited and
recognized according to criteria of experience and capability
established by their peers.
AARM certification is more comprehensive than those offered by
technology firms and has no technology bias, whether for specific
vendors, their solutions or technology in general. Our focus is on the
Customer Relationship Marketing/Management aspects and whatever it
takes to improve it, including technology but also including other
areas for strategic and tactical consideration.
1. to establish a common core curriculum for CRM
2. to provide assurance for employers that individuals
certified, understand and have demonstrated competence in the core
6. THE CERTIFICATION PROCESS
Attaining the CRM designation is based on educational
background, work experience and the completion of a multi-part
The on-line P.CRM Certification session agenda follows a learning path
that provides for leveling the playing field of required CRM knowledge.
The sessions are divided into separate yet integrated learning
experiences by senior executives on the mentoring team for each
The professional accreditation (P.CRM) conferred
that delegates do indeed receive and benefit from the intended learning
and that AARM can objectively confirm that this learning has taken
We conduct executive level examinations OnLine
the conclusion of the sessions to confirm that the P.CRM learning
objectives have been achieved. The examinations include multiple choice
questionnaires as well as reviews of key questions and issues from the
program in an appropriate manner. Passing grade is eighty five percent.
Tests are scored and, upon successful completion attendees receive a
certification in CRM that certifies capabilities and knowledge at the
executive level. The P.CRM designation is conferred and the
graduate is entitled to all the benefits of CRM certification,
including the use of the professional P.CRM designation after his or
Read - The
importance of Certification . . .
7. ABOUT THE CURRICULUM
This intensive CRM training and certification
is in response to a marketplace need for an independent certification
authority to provide assurance of an understanding in the concepts and
application of CRM. The program provides
understanding for those who require some technical CRM knowledge and
those who manage or relate to such people in their companies.
The core curriculum of the program is based on contents
listed below. Sessions are prepared by instructors who are chosen for
their particular experience.
The general path for certification is as follows:
|Introduction to CRM - Redefining - Demystifying
|CRM Business Strategy - Planning and Developing
|Relationship Marketing - The People Perspective
|Relationship Management - The Process Perspective
|CRM and Sales Management - Internal Relationships
|Managing Research - Knowing your Prospects and Customers
|Building the CRM Business Case
|Creating and Managing Relationship Lifetime Value -
|Harnessing the CRM Power of Data
|Your Company's Future and CRM
|Making it a Reality
Certification Program is available as an OnLine OnDemand service
that delivers the full competency-based certification experience! It's
available where you want it and when you want it in the comfort of your
own home or office. Learn at your own pace.
Developed by professionals for
professionals, this program gives you immediate access to the training
you need. All you require is an Internet Connections and a Browser.
This accelerated program is designed especially
for those who want to learn quickly online.
The program comprises a number of comprehensive Video presentations,
exercises and other downloadable reference materials and exams.
is an internet connection. The course can be taken at your leisure. You
can sign on as often as you wish and can finish as fast as you wish.
Some people complete the program in a couple of days.
You may take this course Online On
Demand at any time of the day or night 24/7 Starting the minute
your registration is approved.
Plus applicable taxes in all cases
Registration you will receive the
necessary instructions and
access codes for the program
After passing the final exams
you will receive
Certification as a CRM Professional (P.CRM),
official P.CRM Certificate suitable for framing.
Lifetime Membership in the P.CRM Alumni
$ 659 USD
Click Below to Register
If this is your first time going to our ELearning site, you will be
asked to setup an account at the site.
10. COURSE LEADERSHIP
The Online Certification training presentations are
by by a handpicked group of senior executives who have years of
experience and work in the trenches in making CRM happen. They
know the ropes, they have been-there-done-that, they know the obstacles
and the solutions, they know how to coach and communicate. These are
people with a passion to share knowledge and mentor fellow executives
through the CRM journey. Together they ensure that you will be
enlightened when you complete the program.
"I appreciated the opportunity to get exposed to
fundamental elements of CRM. I also appreciated the opportunity to hear
from experts about the more detailed aspects of CRM and how they play
out in the real world." - EDC
"I found the course material very well presented and the variety of
speakers was excellent. I learned a lot and, more importantly,
accomplished my objective of learning the how-to of CRM. Thanks
"Great sessions" - U.S. Air Force.
encompass all aspects of CRM, as well as providing considerable,
practical detail on the "how-to's". The material is current and
reflects industry best practices.
As a great believer in continuous learning, I have
participated in many learning forums.
give the P.CRM program top marks!"
- CD - BMO Financial
"The P.CRM program is the perfect introduction to the objectives and
scope of CRM and is ideal for all managers who need to understand, in
simple but comprehensive ways, the "big picture". I was impressed that
the focus was kept on "management" and "practical applications" rather
than theory and technology. Highly recommended!" -
CRM Research Solutions
"Very interactive and
engaging." - Carlson Marketing
"The P.CRM sessions were targeted to marketing and management
executives, although I'm sure technologists would benefit from the
course as well. The presenters were uniformly excellent, the
presentation materials comprehensive."
"Unlike many "educational" programs there were no
pitches or sponsoring companies. The P.CRM course is ideal for those
contemplating, or in the midst of, CRM efforts. I would recommend it!" - FA President. ScanSave LLC
"Great, I really Learned a
"I thoroughly enjoyed the sessions and meeting so many
colleagues from the Marketing field. There were very enlightening
presentations, including the Basics of Relationship Marketing, and The
Lifetime Value of a Customer. I would recommend this course to
Marketing professionals interested in data mining, customer retention,
and customer loyalty.
- MP - Director Marketing