Assessing Your Organization’s CRM Capabilities and Performance - Business Key™

Assessing Your Organization’s CRM Capabilities and Performance - Business Key™ - Workshop.

Here's a way to conduct a general CRM assessment framework, with some preliminary customization for your business.

Participants will leave come away with a better understanding of the business strengths and opportunities in terms of Customer Management.

This will lead to the identification of two or three specific high priority initiatives that you can take back to the “real world”.

There are many definitions of CRM.In the AARM Business Key™ Workshop, Bruce Clarkson wi’ll discuss a very broad “global” definition of CRM to assess its relevance to the various businesses represented.

Participants will then examine the six underpinning principles or best practices.

For each practice, we’ll discuss and document:

- the degree to which the industries and businesses represented execute these practices

- Organizational implications

- Major issues

- Breaking barriers to implementation

This workshop is an interactive process for achieving the optimal balance between corporate investments and the satisfaction of customer needs to generate the maximum profit.

You'll get some Key ideas?

Learn what’s missing?

Learm what’s interesting?

Learn how it applies to your industry and business?

Who should attend?

Executives involved in Marketing and Finance and/or those involved with growing the business.

Register soon - to find out more - call our Business-Key™ Hotline at 905 833 5497.

Robert T. Stacey - President and CEO - AARM International.

PS. We have a number of other Business Key™ Workshops coming online, and we're scheduling new topics regularly. Remember, it costs so little to become an AARM Member and take advantage of special rates for these valuable workshops. For other workshops of interest, I invite you to checkout out Business Key™ Master Workshop page at http://www.aarm.org/workshops_bk.html

An AARM Exclusive Business-Key™ Workshop

When:	8:30 am to 12:00 noon on dates announced
Where:	as announced
Price:	Call AARM for details at 905 833 5497.

About our Business-Key™ Workshop Facilitator

Bruce Clarkson is the former National Manager Customer Relationships - Sears Canada Inc. more about Bruce Clarkson

Business-Key™ resources to help you get, keep and grow your business from business advice, hands-on training, customized workshops, consulting and mentoring. Find out how notable experts guide businesses through the ups and downs of running large to small medium enterprise. Get practical advice and discussion of key business issues with our top quality programs.

If you have come to this page and are not already an AARM Member, we invite you to stay informed about other Business-Key™ Workshops that may be of interest to you. Click here to opt in to our program to keep you informed.