The Gap Analysis - Business Key™ - Workshop.


  The first task in turning your organization into a customer centric enterprise is to assess your current situation.

How far along are you and how far do you have yet to go?

What particular issues should we be working on first?

Where are you relative to your competitors?

If you need answers to these critical questions, I recommend you get your executive team to take part in an exclusive Business-Key™ corporate workshop designed specifically for your industry with CRM guru Professor Paul Leow (P.CRM). You'll learn about three simple management assessment tools that help you and your team to get where you want to be –

At this workshop you will learn about:

a. Self Assessment
1. How well can your firm identify its end user customers?
2. Can your firm differentiate its customers, based on their values to you and their needs from you?
3. How well do you interact with your customers?
4. How well does your firm customize what it knows about its customers into mass customized products and services?

b. Gap Tools
1. Process
2. Technology
3. Knowledge Strategy
4. Partnerships
5. Customer Relationship
6. Culture
7. Products and Services
8. External focus

c. Strategy Mapping
1. Production Flexibility
2. Customer Valuations
3. Communications Strategy
4. Customer Needs

Upon completion of this workshop you will have a clearer picture of just how your business is positioned, with respect to being able to execute customer relationship management activities, and how much work there is to do.


Who should attend?


Executives involved in Marketing and Finance and/or those involved with growing the business.

Participants will receive much valuable free material and tools to take advantage of the value of the knowledge gained through understanding the use of Gap Analysis for your enterprise.

Register soon - to find out more - call our Business-Key™ Hotline at 905 833 5497.


Robert T. Stacey - President and CEO - AARM International.

PS. We've got a number of other Business Key™ Workshops coming online, and we're scheduling new topics regularly. Remember, it costs so little to become an AARM Member and take advantage of special rates for these valuable workshops. For other workshops of interest, I invite you to checkout out Business Key™ Master Workshop page at http://www.aarm.org/workshops_bk.html



An AARM Exclusive Business-Key™ Workshop

When: 8:30 am to 12:00 noon on dates anounced
Where: as announced.
Price: Call AARM for details at 905 833 5497.
 
About our Business-Key™ Workshop Facilitator

Professor Paul Leow was involved in Customer Relationship Management strategies and training for brands like Ford Motor Asia Pacific, AMD Asia Pacific, Intel Asia Pacific, Volkswagen China, Shinhan Bank Korea, Community Chest of Singapore, Lucent Technologies Shanghai, Motorola Beijing, Telkomsel Indonesia and Singapore Technologies Group, Ciphercom USA, PostalBank Philippines, African Children’s Choir , Canadian Java Express Asia, Bayer CropScience Canada, Dow AgroScience Canada, Lexus Korea and Pizza Hut Korea.

Paul was one of the founding staff at Peppers and Rogers Group Asia. Before getting into management consulting, he worked at leading communication agencies such as Saatchi-Saatchi, J.Walter Thompson, Bates World-wide, McCann Erickson and Cheil Communications Inc.
more about Paul

Call to sign up today. (905 833 5497)



Professor Paul Leow is an effective facilitator on this subject. If you are a CEO, CMO, COO, CFO, CIO, this workshop will change your future for the better" Robert T. Stacey - President and CEO - AARM International.

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