How to Measure Lead Generation Programs
- Business-Key™ - Workshop.
Now you
can measure the results of your lead generation efforts 100%
of the time ... with or without field sales input.
This
powerful AARM Business-Key™ Workshop will show you how
to measure your lead generation programs and obtain the information
you need to evaluate a campaign ... information that you
can obtain even without field sales involvement!
"Finally!
A sound approach that makes it possible to measure lead program
results...even when working with third-party business partners"
Nita Morelock, Great Plains Software
How to Measure
Lead Generation Programs will...
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* show
you how to create a complete measurement and reporting systems
for all lead generation efforts with or without salespeople
involved and participating.
* teach you why having no information about the results of
lead generation programs isn't a condition you have to accept.
* provide you an approach to building relationships directly
with prospects in conjunction with the field selling effort.
* identify some critical issues that effect measurement that
you should consider when designing the lead generation campaign.
* demonstrate through a case-history how to create a lead
measurement and reporting system that provides disposition
information without field sales input.
* show you how to use direct mail, fax, the Internet and telephone
selling to build relationships that facilitate accurate measurement
and status.
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This AARM Business
Key™ Workshop will give you Ideas and recommendations that you
can implement to build relationships directly with prospects, enhance
their satisfaction with your company, ensure complete measurement
of lead generation campaigns and help the salespeople close more opportunities
can be found in this time-efficient session. Attend this workshop
and begin to measure all your lead generation efforts the next day.
WORKSHOP CONTENTS
- Those
Damn Salespeople
- The Ill Informed Walrus
- The Company - Prospect Relationship
- The Territory Management System
- Technology and Lead Management
- Using the Prospect to Control and Measure
- Cellular Company Case Study
- Apple Computer Prospect Qualification System
- Measuring Lead Programs Summarized |
Participants
will receive a free copy of the 72 page handbook "How to
Measure Lead Generation Programs" by Bernie Goldberg
Register
soon - to find out more - call our Business-Key™ Hotline
at 905 833 5497.
Robert T. Stacey - President and CEO - AARM International.
PS. We've got a number of other Business Key™ Workshops coming
online, and we're scheduling new topics regularly. Remember, it
costs so little to become an AARM Member and take advantage
of special rates for these valuable workshops. For other workshops
of interest, I invite you to checkout out Business Key™ Master
Workshop page at http://www.aarm.org/workshops_bk.html
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An AARM Exclusive
Business-Key™ Workshop |
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| When: |
8:30
am to 12:00 noon
on dates announced |
| Where: |
as announced |
| Price: |
Call our
Business-Key™ Hotline
for details at 905 833 5497.
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About our
Business-Key™ Workshop Facilitator
Bernie
Goldberg has written 11 books on Business-to-Business
Direct Marketing. His Fortune 500 clients rely on his
experience and insights about the Art and Science of BtoB
Direct Marketing. No surprise that Bernie is frequently invited
to write and speak on this subject everywhere.
Read
more about Bernie, and sign up today!
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| Business-Key™
resources to help you get, keep and grow your business from
business advice, hands-on training, customized workshops,
consulting and mentoring. Find out how notable experts guide
businesses through the ups and downs of running large to small
medium enterprise. Get practical advice and discussion of
key business issues with our top quality programs. |
|
"Bernie
Goldberg is arguably one of the most knowledgeable practitioners
and sought after thought-leaders in the business of building
business using modern day Direct Marketing"
Robert T. Stacey - President and CEO - AARM International.
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| If
you have come to this page and are not already an AARM
Member, we invite you to stay informed about other Business-Key™ Workshops
that may be of interest to you. Click
here to opt in to our program to keep you informed. |
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