How to Integrate Field and Phone Selling
- Business-Key™ - Workshop.

Now you can support field efforts with dedicated telephone selling and have your salespeople love it.

This powerful AARM Business-Key™ Workshop will help you implement telephone-selling techniques to manage customers and prospects while working with the field sales force... techniques that assure field sales support!

"Sometimes the obvious decision isn't always the best decision. We never realized that managing telephone selling was different..." Pat, Medcom

How To Integrate Field and Phone Selling will ...

*show you how to implement a complimentary telephone selling operation that will keep the salespeople involved and participating...
* teach you the three critical elements you have to address in integration to help assure success through support...
* provide you an organization structure that can provide success both now and in the future...
* identify some critical issues that you should consider when staffing the telephone selling operation...
* demonstrate how compensation can be used to team the field and phone center staff and ensure they work together...
* show you how to evaluate and select a database and automation system to support the integration effort...

You will learn techniques that you can implement to improve customer service, lower selling costs and generate additional revenue can be found in this time-efficient session. Attend this session and begin to successfully integrate the next day.

WORKSHOP CONTENTS

- The Critical Elements for Integration
- Making the Phone Operation Complimentary
- The Direct Department
- The Database
- Evaluation and Selecting a Sales Automation
- Exempt versus Non-Exempt Salary or Hourly
- Managing Outbound Telephone
- Inbound Telephone Compensation
- Account Management Compensation
- How to Integrate Field and Phone Selling Summarized

Participants will receive a free copy of the 72 page handbook "How to Integrate Field and Phone Selling" by Bernie Goldberg

Register soon - to find out more - call our Business-Key™ Hotline at 905 833 5497.



Robert T. Stacey - President and CEO - AARM International.

PS. We have number of other Business Key™ Workshops coming online, and we're scheduling new topics regularly. Remember, it costs so little to become an AARM Member and take advantage of special rates for these valuable workshops. For other workshops of interest, I invite you to checkout out Business Key™ Master Workshop page at http://www.aarm.org/workshops_bk.html



An AARM Exclusive Business-Key™ Workshop

When: 8:30 am to 12:00 noon on dates announced.
Where: as announced
Price: Call our Business-Key™ Hotline for details at 905 833 5497.
 
About our Business-Key™ Workshop Facilitator

Bernie Goldberg has written 11 books on Business-to-Business Direct Marketing.  His Fortune 500 clients rely on his experience and insights about the Art and Science of BtoB Direct Marketing. No surprise that Bernie is frequently invited to write and speak on this subject everywhere.

Read more about Bernie, and sign up today!

 



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"Bernie Goldberg is arguably one of the most knowledgeable practitioners and sought after thought-leaders in the business of building business using modern day Direct Marketing" Robert T. Stacey - President and CEO - AARM International.


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