The Lead Generation Enigma - Why Salespeople Don't Like Sales Leads and What To Do About It! - Business-Key™ - Workshop.

Now you can plan for REAL success with your lead generation efforts!

This powerful AARM Business Key™ Workshop will help you develop programs that can succeed...

Programs your field sales force will support!

The Lead Generation Enigma will...

* show you how to create lead programs that will have salespeople involved and participating.
* teach you how to compliment the likes and dislikes of the sales personality to help assure success through support.
* help you focus on the value of fewer leads that are of higher quality.
* provide you six questions you need to resolve before you start a lead effort.
* demonstrate the value of focusing on the absolute target in all lead generation efforts, the prospect.
* show you how to deal with the most needed and often most difficult aspect of lead generation, measurement and feedback.

Successfully setting realistic objectives, providing a steady flow of leads and measuring results are the practical realities you'll find in this briefing. Attend this AARM Business Key™ Workshop and start your plan the next day.

WORKSHOP CONTENTS

- The Use of Sales Time
- Lead Generation Questions
- Lead Quality
- The Sales Attitude
- The Sales Advisory Council
- Lead Management
- Scoring
- Lead Quality
- Lead Qualification: Only the prospect counts
- Conditioning and Regeneration
- Establishing Objectives for Lead Generation
- The Enigma Summarized

Participants will receive a free copy of the 72-page handbook "The Lead Generation Enigma - Why Salespeople Don't Like Sales Leads and What To Do About It!" by Bernie Goldberg.

Register soon - to find out more - call our Business-Key™ Hotline at 905 833 5497.



 Robert T. Stacey - President and CEO - AARM International.

PS. We have a number of other Business Key™ Workshops coming online, and we're scheduling new topics regularly. Remember, it costs so little to become an AARM Member and take advantage of special rates for these valuable workshops. For other workshops of interest, I invite you to checkout out Business Key™ Master Workshop page at http://www.aarm.org/workshops_bk.html
An AARM Exclusive Business-Key™ Workshop

When: 8:30 am to 12:00 noon on dates announced.
Where: as announced
Price: Call our Business-Key™ Hotline for details at 905 833 5497.
 
About our Business-Key™ Workshop Facilitator

Bernie Goldberg has written 11 books on Business-to-Business Direct Marketing.  His Fortune 500 clients rely on his experience and insights about the Art and Science of BtoB Direct Marketing. No surprise that Bernie is frequently invited to write and speak on this subject everywhere.

Read more about Bernie, and sign up today!

 


Business-Key™ resources to help you get, keep and grow your business from business advice, hands-on training, customized workshops, consulting and mentoring. Find out how notable experts guide businesses through the ups and downs of running large to small medium enterprise. Get practical advice and discussion of key business issues with our top quality programs.


"Bernie Goldberg is arguably one of the most knowledgeable practitioners and sought after thought-leaders in the business of building business using modern day Direct Marketing" Robert T. Stacey - President and CEO - AARM International.

If you have come to this page and are not already an AARM Member, we invite you to stay informed about other Business-Key™ Workshops that may be of interest to you. Click here to opt in to our program to keep you informed.