Creating
Lead Generation Offers That Work
-
Business-Key™ - Workshop.
Now you
can create offers that allow prospects to qualify themselves
and generate sales leads that your salespeople will love.
This
powerful AARM Business-Key™ Workshop will help you develop
offers that will generate high response rates and the best
qualified sales leads your sales force has ever experienced.
"We
now focus on the offer and create lead generation campaigns that
are closer to the way our people sell - the results are outstanding…"
Jack, Hitachi Data Systems
Creating Lead Generation Offers That Work will …
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1. show
you how to define a good lead and explain why it is so difficult
to get salespeople to agree about lead quality …
2. teach you the common mistakes made in most lead generation
campaigns and how you can avoid the most likely pitfalls to
success …
3. provide you step-by-step guidelines for identifying lead
requirements before you begin designing your lead generation
campaign …
4. identify some critical issues that you should consider
about what motivates prospects so you can create the most
successful offers …
5. discuss different types of campaigns and show you how to
use one-step, two-step and multiple step campaigns to ensure
the highest quality lead …
6. show
you how to focus on selling your offer and attract the most
attention to your campaign
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You'll find
in this single AARM Workshop, techniques that you can implement
to design and create lead generation campaigns that will produce
the best-qualified leads your organization has ever experienced.
Attend this session and begin to successfully design and execute
better lead generation programs the next day.
WORKSHOP
CONTENTS
-The Elusive
Good Lead
- Common Mistakes
- Identifying Lead Requirements
- Offer Motivations
- Lead Qualification - Self-Assessment
- One-Step Campaigns
- Multiple Steps - One of the Keys to Lead Quality
- Selling the Offer
- Creating Offers Summarized |
Participants
will receive a free copy of the 72-page handbook "Creating
Lead Generation Offers That Work" by Bernie Goldberg.
Register
soon - to find out more - call our Business-Key™ Hotline
at 905 833 5497.
Robert T. Stacey - President and CEO - AARM International.
PS. We have a number of other Business Key™ Workshops
coming online, and we're scheduling new topics regularly. Remember,
it costs so little to become an AARM Member and take advantage
of special rates for these valuable workshops. For other workshops
of interest, I invite you to checkout out Business Key™ Master
Workshop page at http://www.aarm.org/workshops_bk.html
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|
An AARM Exclusive
Business-Key™ Workshop |
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| When: |
8:30
am to 12:00 noon
on dates announced |
| Where: |
as
announced |
| Price: |
Call our
Business-Key™ Hotline
for details at 905 833 5497.
|
|
About our
Business-Key™ Workshop Facilitator
Bernie
Goldberg has written 11 books on Business-to-Business
Direct Marketing. His Fortune 500 clients rely on his
experience and insights about the Art and Science of BtoB
Direct Marketing. No surprise that Bernie is frequently invited
to write and speak on this subject everywhere.
Read
more about Bernie, and sign up today!
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| Business-Key™
resources to help you get, keep and grow your business from
business advice, hands-on training, customized workshops,
consulting and mentoring. Find out how notable experts guide
businesses through the ups and downs of running large to small
medium enterprise. Get practical advice and discussion of
key business issues with our top quality programs. |
|
"Bernie
Goldberg is arguably one of the most knowledgeable practitioners
and sought after thought-leaders in the business of building
business using modern day Direct Marketing"
Robert T. Stacey - President and CEO - AARM International.
|
| If
you have come to this page and are not already an AARM
Member, we invite you to stay informed about other Business-Key™ Workshops
that may be of interest to you. Click
here to opt in to our program to keep you informed. |
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