Your
House File... A Goldmine for Lead Generation
-
Business-Key™ - Workshop.
Generate
high quality leads at low cost... While you enhance your
relationship with customers.
This
powerful AARM Business-Key™ Workshop will show you how
to use your own list to generate great leads... The very
best lead campaigns you've ever executed will come from ideas
you'll learn here.
"Salespeople
know that their best leads come from existing customers..."
Dave, Hewlett Packard
Your House
File - A Goldmine for Lead Generation will...
* show
you how to use your house file in four specific campaigns to
create terrific leads that your salespeople will love...
* teach you how to sustain relationships with customers and
prospects without using face-to-face selling and continue to
generate great sales leads from those relationships...
* provide you a fool-proof method for executing a customer opinion
survey that will help maintain your house file, measure customer
satisfaction and generate high quality sales leads...
* identify various levels of credibility and why the best source
of qualified sales leads is always from referrals from existing
customers...
* demonstrate through a case-history how to create a lead measurement
and reporting system that provides disposition information without
field sales input...
* show you how to use direct mail, fax, the Internet and telephone
selling to contact customers and generate even more sales activity
from your existing relationship... |
You'll find
in this single, AARM Workshop, suggestions about four specific campaigns
that you can execute immediately that will produce high quality
leads and enhance your company's relationship with customers and
prospects. Attend this session and begin to produce additional leads
the next day.
WORKSHOP CONTENTS
- What
Makes Up The House File?
- The Customer Opinion Survey
- Sustaining Customer Relationships
- Newsletters
- Credibility
- Friend Get A Friend
- House File Activity
- Conditioning and Regeneration
- House File Lead Generation Summarized |
Participants
will receive a free copy of the 72-page handbook "Your House
File... A Goldmine for Lead Generation" by Bernie Goldberg.
Register
soon - to find out more - call our Business-Key™ Hotline
at 905 833 5497.
Robert T. Stacey - President and CEO - AARM International.
PS. We have a number of other Business Key™ Workshops coming
online, and we're scheduling new topics regularly. Remember, it
costs so little to become an AARM Member and take advantage
of special rates for these valuable workshops. For other workshops
of interest, I invite you to checkout out Business Key™ Master
Workshop page at http://www.aarm.org/workshops_bk.html
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|
An AARM Exclusive
Business-Key™ Workshop |
|
| When: |
8:30
am to 12:00 noon
on dates announced |
| Where: |
as announced |
| Price: |
Call our
Business-Key™ Hotline
for details at 905 833 5497.
|
|
About our
Business-Key™ Workshop Facilitator
Bernie
Goldberg has written 11 books on Business-to-Business
Direct Marketing. His Fortune 500 clients rely on his
experience and insights about the Art and Science of BtoB
Direct Marketing. No surprise that Bernie is frequently invited
to write and speak on this subject everywhere.
Read
more about Bernie, and sign up today!
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| Business-Key™
resources to help you get, keep and grow your business from
business advice, hands-on training, customized workshops,
consulting and mentoring. Find out how notable experts guide
businesses through the ups and downs of running large to small
medium enterprise. Get practical advice and discussion of
key business issues with our top quality programs. |
|
"Bernie
Goldberg is arguably one of the most knowledgeable practitioners
and sought after thought-leaders in the business of building
business using modern day Direct Marketing"
Robert T. Stacey - President and CEO - AARM International.
|
| If
you have come to this page and are not already an AARM
Member, we invite you to stay informed about other Business-Key™ Workshops
that may be of interest to you. Click
here to opt in to our program to keep you informed. |
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