Why
It's So Hard To Build A Business Database - And What To Do About It
- Business-Key™ Workshop.
Now you
can understand the complexity of the business-to-business
database and learn how to work around many of the difficulties!
This
powerful AARM Business-Key™ Workshop will help you understand
the inherent issues associated with dealing with business
databases … while providing solutions to many of the
common problem.
"Marketing
information was impossible to obtain from our billing systems,
now our database allows targeting, segmentation and appropriate
marketing, Bernie is a genius …" Bob, American Media
Why It's So Hard to Build a Business Database and What To Do About
It will:
1. show
you the difference between consumer and business databases and
why many consumer techniques don't work in the business environment
…
2. teach you how computer systems have evolved and the impact
a system's derivation can have on building and maintaining customer
information …
3. provide you step-by-step guidelines for building a relational
database…
4. identify some critical issues that you should consider designing
and creating your database so you can measure responses, purchases
and maintain on-going communication …
5. demonstrate how to build you initial business database and
how to verify accuracy and add information to make the database
more effective …
6. give you a template and structure for a direct marketing
measurement and analysis database …
7. show you some of the criteria you should evaluate in selecting
a customer relationship management … |
This time-efficient
workshop contains techniques that you can use to build and maintain
your house file even with limited technology resources. Attend and
begin to build your business database the next day.
WORKSHOP CONTENTS
- Consumer
versus Business Databases
- System Evolution
- Building a Relational Database
- Measuring Response
- Measuring Purchases and Continuing Communication
- Building a Business Database
- Verifying and Maintaining House File Names
- Adding Marketing Information to Your File
- Building a Source Code Reporting System
- Evaluating and Selecting A Customer Relationship Management
System
- Why It's So Hard To Build a Business Database Summarized |
Participants
will receive a free copy of the 72 page handbook "Why It's
So Hard To Build A Business Database - And What To Do About It"
by Bernie Goldberg.
Register soon - to find out more - call our Business-Key™
Hotline at 905 833 5497.
Robert T. Stacey - President and CEO - AARM International.
PS. We've got a number of other Business Key™ Workshops coming
online, and we're scheduling new topics regularly. Remember, it
costs so little to become an AARM Member and take advantage
of special rates for these valuable workshops. For other workshops
of interest, I invite you to checkout out Business Key™ Master
Workshop page at http://www.aarm.org/workshops_bk.html
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|
An AARM Exclusive
Business-Key™ Workshop |
|
| When: |
8:30
am to 12:00 noon
on dates announced |
| Where: |
as announced |
| Price: |
Call our
Business-Key™ Hotline
for details at 905 833 5497.
|
|
About our
Business-Key™ Workshop Facilitator
Bernie
Goldberg has written 11 books on Business-to-Business
Direct Marketing. His Fortune 500 clients rely on his
experience and insights about the Art and Science of BtoB
Direct Marketing. No surprise that Bernie is frequently invited
to write and speak on this subject everywhere.
Read
more about Bernie, and sign up today!
|
| Business-Key™
resources to help you get, keep and grow your business from
business advice, hands-on training, customized workshops,
consulting and mentoring. Find out how notable experts guide
businesses through the ups and downs of running large to small
medium enterprise. Get practical advice and discussion of
key business issues with our top quality programs. |
|
"Bernie
Goldberg is arguably one of the most knowledgeable practitioners
and sought after thought-leaders in the business of building
business using modern day Direct Marketing"
Robert T. Stacey - President and CEO - AARM International.
|
| If
you have come to this page and are not already an AARM
Member, we invite you to stay informed about other Business-Key™ Workshops
that may be of interest to you. Click
here to opt in to our program to keep you informed. |
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