The LifeTime Value - Business Key™ Workshop.
  Does your company know the various LifeTime Values of your customer base?

If not, why not?

Why is this idea of Lifetime Value (LTV) so difficult for a firm to absorb, never mind to calculate and implement?

According to Author Jim Novo, “because it is a “fish out of water” relative to the way most firms are managed. The idea of LTV contradicts the entire structure of a firm driven by periodic financial statements. When profits, security prices, compensation, and budgeting are all tied to the income statement and balance sheet, then how would you expect a firm to embrace the idea of a customer Lifetime?

Where is the incentive? What value will implementing the use of Lifetime Value measurement bring to the firm? If you don’t have a way to reconcile the notion of LTV with the internal financial yardsticks of the firm, it is not likely you will find a lot of support for managing based on customer value.”

But, until you identify and understand exactly how much combined profit a client represents to your business for the life of that relationship, you can't begin to know how much time, effort, and, most importantly, expense you can afford to invest to acquire that client in the first place."

This Exclusive Business Key™ Workshop AARM Workshop is designed for Your Business.

Knowing how to properly determine, compute and predict your customer's LifeTime Value (LTV) will put you on the road to strategically differentiating your customers to help determine future revenue and profits.

Some of what you'll learn:

  • how to rank your customers by their true value to the businesshow you can differentiate your customer base by needhow assess your organization's readiness to succeed in this environmentHow to set realistic goals based on LTVWhat's critical for managing and measuring your initiative
  • And more

Register soon - to find out more - call our Business-Key™ Hotline at 905 833 5497.



 Robert T. Stacey - President and CEO - AARM International.

PS. We've got a number of other Business Key™ Workshops coming online, and we're scheduling new topics regularly. Remember, it costs so little to become an AARM Member and take advantage of special rates for these valuable workshops. For other workshops of interest, I invite you to checkout out Business Key™ Master Workshop page at http://www.aarm.org/workshops_bk.html
An AARM Exclusive Business-Key™ Workshop

When: 8:30 am to 12:00 noon on dates announced
Where: as announced
Price: Call AARM for details at 905 833 5497.
 
About our Business-Key™ Workshop Facilitator

Professor Paul Leow was involved in Customer Relationship Management strategies and training for brands like Ford Motor Asia Pacific, AMD Asia Pacific, Intel Asia Pacific, Volkswagen China, Shinhan Bank Korea, Community Chest of Singapore, Lucent Technologies Shanghai, Motorola Beijing, Telkomsel Indonesia and Singapore Technologies Group, Ciphercom USA, PostalBank Philippines, African Children’s Choir , Canadian Java Express Asia, Bayer CropScience Canada, Dow AgroScience Canada, Lexus Korea and Pizza Hut Korea.

Paul was one of the founding staff at Peppers and Rogers Group Asia. Before getting into management consulting, he worked at leading communication agencies such as Saatchi-Saatchi, J.Walter Thompson, Bates World-wide, McCann Erickson and Cheil Communications Inc. more about Paul

Call to sign up today. (905 833 5497)


"In my experience, understanding how to deal with the concept of LifeTime Value (LTV) is one of the most overlooked components of success in business today. Ironically, mastering LTV is definitely one of the keys to business success. Professor Paul Leow is an effective facilitator on this subject. If you are a CEO, CMO, COO, CFO, CIO, this workshop will change your future for the better" Robert T. Stacey - President and CEO - AARM International.
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