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AARM was originally created in the mid nineties to satisfy the demand for an industry group to focus on the art-and-science of Relationship Marketing and related activities such as Direct and Interactive Marketing. Since then, AARM has become one of the largest business networks focused on the development, understanding and communication of the principles and disciplines of these related business activities on an enterprise-wide basis. The
AARM business community today comprises hundreds
of individuals from across the Fortune 1,000 companies
as well as small and medium sized businesses. Our 5,000 members include major financial institutions, insurance companies, publishers, retailers, charitable organizations, agencies, relationship marketers and those involved in e-business and Internet marketing. These are senior representatives from organizations in a wide array of product and service industries who believe that AARM provides a unique forum for those wishing to understand and apply key strategic and tactical dimensions of Relationship Marketing. They are 52% President, VP and Directorship level and 49% middle management. We promote industry growth, development and educational activities and, we provide our constituents with regular Executive Intelligence Briefings, Conferences, Seminars, Workshops, Networking and other business-growth activities. Our annual program now comprises more than a dozen separate educational events complemented by networking & roundtable sessions that provide our members with an opportunity to learn and network. The AARM electronic newsletter (The AARM Alert) is published several times quarterly and offers insightful articles aimed at business community and its suppliers. |
- Advocacy
- Brand Building
- Education
- Networking
- Research and Information
- Discounts
- Marketing Opportunities
Benefit #1 — Advocacy
As the business of
marketing expands with new channels and technologies, the
policy issues that affect us are becoming more and more complex.
AARM is a strong voice of the marketing community..
Keep up-to-date on the latest
issues as they relate to marketing and the
way you do business. Make your voice heard when
you join together with your peers to address
the issues facing your company.
- Advocacy Efforts - AARM works to represent your interests to ensure that the impact on marketers is always considered when policies are being developed.
- Advocacy Resources - AARM offers valuable information about the issues relevant to marketers through its online resource center. We'll help you learn what is happening what you need to know about the laws and regulations that affect your business.
- Self-Regulation - As a guiding force for responsible marketing, AARM works to pre-empt the need for legislation by establishing standards and promoting effective self-governance for marketing practitioners.
Benefit #2 — Brand Building
AARM is engaged in regular, intensive efforts to promote the benefits of marketing and encourage consumers to utilize all forms of marketing as a shopping medium. AARM's branding efforts work to instill consumer trust and confidence in the direct marketing process. Member companies get the recognition that comes with affiliation with the AARM brand.
- AARM Member Logo - Use the AARM logo on your website and marketing materials to show the world that you are a member of an influential trade association and that you follow ethical business practice guidelines .
Benefit #3 — Education
AARM is a primary source for professional training that produces real-world results. AARM delivers the ideas and insights members need to stay on top in these competitive times. The educational development of your staff will help your organization succeed and attract the best employees in marketing.
- Seminars - AARM offers dozens of seminars on topics ranging from basic, to advanced. Each is led by an expert practicing in the business world.
- Virtual Seminars - AARM's virtual seminars present an opportunity to quickly learn important practices and techniques right at your computer.
- Councils - Council membership provides members with access to information and best practices in a particular segment or industry.
- Conferences - The Association organizes several conferences each year.
- Professional Certification - AARM continuously improves its widely recognized Certificate in Customer Relationship Management (P.CRM) and other certification programs all designed to update and enhance your team's knowledge.
- In-House Training - AARM tailors its programs to provide staff with training customized to the specific needs of your organization.
Benefit #4 — Networking
AARM works to bring you together with peers and
suppliers from around the country to network, learn from each
other, and forge business relations.
Connect with a fast-growing
group of marketers regionally, nationally, and
globally. Be a thought leader and share
your experiences and successes.
- Councils - Membership in Special Interest Councils is exclusive to AARM members. These are communities of thought-leaders, who share the same passions, visions, goals, and concerns relevant to their marketing segment or industry. Council members can advertise in Council newsletters or be a corporate partner, and develop relationships at Council meetings and events.
- Members-Only Events - AARM organizes members-only events at AARM conferences to let you meet colleagues from other major organizations who also work to make their marketing more effective.
- Speaking - AARM encourages its members to speak at AARM conferences to develop thought leadership and increase exposure to the marketing community.
Benefit #5 — Research and Information
AARM membership delivers access to information
and knowledge to help you make better strategic marketing decisions.
From AARM's own proprietary research to information from hundreds
of outside sources, members have access to everything there is
to know about marketing.
Become an expert in
the aspects of CRM most relevant to you. Apply timely,
reliable information from a wealth of resources
only AARM can deliver.
- Newsletters - Covering up-to-the-minute updates, AARM newsletters include: The AARM Alert a weekly e-newsletter detailing the day's headlines and their impact on the community.
- The White Paper Library - With its large collection of materials the library is packed with information
Benefit #6 — Discounts
AARM members enjoy special discounts on all AARM services; these discounts alone can offset the price of membership for some active members.
- AARM Events - Significant discounts off seminars, virtual seminars, luncheons, and other events
- Advertising Opportunities - Up to 30% off advertising or sponsorship opportunities
- Job Posting - Up to 30% off job postings
Benefit #7 — Marketing Opportunities
Membership in AARM provides dozens of opportunities
for B-to-B marketers to promote and market their businesses.
Target your audience through
these marketing opportunities. Increase your
brand awareness through exposure to AARM members.
- Event Sponsorship - Take advantage of opportunities to promote your organization by sponsoring at conferences directly related to your business.
- Banner Advertising - Employ banner advertising on the AARM homepage and conference websites and reach key decision-makers in the direct marketing community.
- E-Newsletter and Research Sponsorship - Sponsor one of AARM's many e-newsletters, or one of our world-class research projects.
- List Rental - Use a list that contains a veritable who's who of the community for your next marketing campaign.
For more information, please call 905 833 5497 or e-mail us at membership@aarm.org
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