About AARM

AARM is a worldwide network of business associates and executives who are deeply involved in Marketing, CRM and related subject areas.

Originated in 1996, The Association for the Advancement of Relationship Marketing/Relationship Management. AARM for short. AARM taps into over 5,000 individuals in the Relationship Marketing arena worldwide with major representation of 58% in the Senior Executive category and 42% middle management?

Over the years, the term CRM has become synonymous with Customer Relationship Marketing and Customer Relationship Management. Both are true. The marketing to, and the management of customers or clients and the ensuing relationships, is crucial to success in virtually any company today. It’s been proven time and time again. AARM gives people everywhere the opportunity to network, gain knowledge into Best Practices in relationship marketing and to be recognized via the unique P.CRM certification program for their experience and practice of all things CRM.

AARM is totally dedicated to meeting the needs of both individuals and enterprises that wish to understand and apply the concepts of CRM and its component parts.

We provide a worldwide forum for the development, understanding and communication of the principles and disciplines of CRM. Senior representatives from organizations in a wide array of product and service industries provide a unique forum for individuals wishing to understand and apply key strategic and tactical dimensions of CRM. Whether you're an SME or multinational enterprise, you stand to benefit from your association with peers and like-minded professionals and business owners.

Our international business community deals in CRM’s relevant methodologies, processes, technologies and Best Practice tactical components. Fields such as Direct Marketing - incorporating the latest executions of variable data printing and personalization, Contact Centers, Relationship Marketing, Interactive Marketing, Business-to-Business Marketing, Marketing to Consumers, Technology, and Business Process Management are a few examples.

We conduct Executive Intelligence Briefings, Workshops, Seminars and Conferences as well as OnLine on demand sessions on a frequent basis featuring prominent authors and experts in the various CRM related topics.

We created the original CRM Professional Certification Program and industry designation (P.CRM) to which major organizations send their key personnel for Professional Training and Certification in CRM.

• The development of CRM strategies
• Business processes needed to customize products and services for mass audiences
• The approaches to employ within a company to create and increase the focus on CRM
• Measurement techniques in areas such as share of individual customer's expenditures
• Real-time customer feedback problem resolution, customer satisfaction, and profitability
• Technology information in support of relationships and customization
• The management of customers to maximize lifetime value

Some of our participating organizations include: A.C. Nielsen Company, Aim Trimark, Allstream, ATI Technologies Inc., Aruba Tourism Authority, Avaya, Bell Canada, BMO Financial Group, BMW Japan Finance Corp., Canada Post Corporation, Carlson Marketing Group, CIBC, DuPont, Enbridge Consumers Gas, Environics Research Group, Envision Credit Union, Fidelity Investment, Forum Research Inc., Foster Parents Plan, GlaxoSmithKline, Honda, IBM, IPSOS-Reid, LCBO, Microsoft, Miller International Pennsylvania College of Technology, PostLinx Corp., Rogers Wireless Communication, Royal & SunAlliance, Sears, Source Medical Corporation, Synovate, Talvest Fund Management, TD Waterhouse Investor Services Inc., Toronto Hydro Energy Services Inc., Toronto Stock Exchange, Toyota, Universal Studios, USC Education Savings Plans, US Air Force, World Vision, Xerox.

We invite you to browse the AARM website for in-depth information and experience a new way of gaining CRM knowledge and wisdom in today’s competitive business environment.