Our honest reviews tell the story.
P.CRM Certification is better than ever!
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“The
presenters were uniformly excellent, the materials
comprehensive, and the content advanced.”-
F.A., Manager CRM
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“I
left with new information and knowledge that will
be immediately applicable to my daily work. Highly
recommended!”
KM - CRM Research Solutions |
"As
a great believer in continuous learning, I’ve
participated in many learning forums. I give the
P.CRM program top marks!"
CD - BMO Financial Group |
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"Thank
you for the very informative sessions and authoritative facilitators.
I truly found it insightful and thought provoking for a professional
advising others on this space." DM
- CEO - a global leader organization in data-driven 1 to 1 marketing campaigns.
"I
am finding that the knowledge gained through the P-CRM course to be very beneficial
on a daily basis.
I look forward to continuing to grow my knowledge of CRM through my association
with AARM. "
DK
- VP - A major fund raising organization.
“The
seminar was fantastic. Moreover, the other
attendees were all
active professionals who used Relationship Marketing.”
Dr. Stephen Moff, Professor of Marketing Pennsylvania College of Technology
“Great presentations which immediately impacted sales.”
AP- Director of Marketing“Great
presentations which immediately impacted sales.”
AP- Director of Marketing
"The
informal structure allowed for great interaction with the
other participants, as well as the presenters. We didn't
just follow a preset agenda, we were able to discuss issues
that were relevant to us in our everyday work environments
- overall, a very worthwhile experience." SJ
- major financial services organization
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Trust
your peers…
and
take this opportunity to rub shoulders with some of
the best minds in the country, CEO's, VPs, Directors,
CRM experts and thought-leaders from around the world.
After being certified, you’ll be able to participate
in ongoing upgrades available only to P.CRM Alumni
and, you'll be entitled to use the professional designation
PCRM after your name as indication of having acquired the Association's
Executive level professional designation in CRM.
Get
in on the P.CRM advantage.
Ensure you’re seen as the professional you are.
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Imagine
getting this kind of knowledge so fast! |
The
tools you need to determine your current mix
of customers, the current and potential profitability
of each one, and to build customer equity |
How
similar knowledge such as common definitions and concepts
and a shared understanding will increase your staff’s
ability to communicate and work together more effectively |
Understanding
the impact of technology on marketing and how technological
advances can help your company bond more tightly with your
customers |
Why
company relationships go beyond those with customers to
include employees, suppliers, investors, and other
important links in the “chain of relationships.” |
How
to link various initiatives within the company - technology,
people, business processes, and customer knowledge
– so you bond more intensely with your customers
and create new value with them |
How
to establish strategic frameworks for initiatives |
How
to plan CRM initiatives using proven techniques that ensure
successful implementation |
How
to establish a broader CRM context, leading to
superior stakeholder relationships |
The
leading-edge concepts that can help your company secure
and retain customer relationships in the face of intensifying
competition |
Hot
spots
|
State
of your Industry |
Case
Studies |
Best
Practices |
and
more |
IMPORTANT!
After attending this comprehensive,
interactive Certification program,
you
will be entitled to use the designation
P.CRM after your name.
CRM is the basis for doing business.
Can your company
afford to be left behind?
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SOME
OF THE THOUGHT-LEADERSHIP ORGANIZATIONS WHERE YOU WILL
FIND P.CRM CERTIFIED PROFESSIONALS (P.CRM)
A.C.
Nielsen Company, ATI Technologies Inc., Aruba Tourism Authority,
Avaya, Bell Canada, BMO Financial Group, BMW Japan Finance
Corp., Canada Post Corporation, Carlson Marketing Group,
CIBC, DuPont, Enbridge Consumers Gas, Environics Research
Group, Envision Credit Union, Fidelity Investment, Forum
Research Inc., Foster Parents Plan, GlaxoSmithKline, IBM,
IPSOS-Reid, LCBO, Microsoft, Miller International, Pennsylvania
College of Technology, PostLinx Corp., , Rogers Wireless
Communication, Sears, TD Bank Financial Group, TD Waterhouse
Investor Services Inc., Toronto Stock Exchange, Toyota,
Universal Studios, USC Education Savings Plans, US Air
Force, World Vision, Xerox and many other Fortune 2,000
companies.
Click
here for a closer look |
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The
Official P.CRM Registry
It's
a who's-who of
CRM.
Click
Here |
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