1.
REASONS TO ATTEND
CRM
is not just a fad. Rather, it affects the entire
enterprise and all its stakeholders.
Learn
how to plan CRM initiatives. Acquire the tools.
Learn about the processes for planning CRM. Explore
the impact of technology.
Learn about Best Practices. Learn how to link and
align various groups and initiatives within the company.
Get practical examples on how to move CRM initiatives ahead. Establish strategic
frameworks for CRM initiatives.
 |
|
Acquire
knowledge of leading edge concepts.
AND
.... Be entitled to use
the designation P.CRM after
your name.
Participate in ongoing
upgrades available
only to certified graduates
(P.CRM Alumni). |
2.
WHO WILL BENEFIT FROM CRM CERTIFICATION
Anyone who is interested in learning about the latest
strategies and direction of CRM should attend this program.
3.
GRADUATES
SOME
OF THE THOUGHT-LEADERSHIP ORGANIZATIONS WHERE
YOU WILL FIND CERTIFIED PROFESSIONALS (P.CRM)
A.C.
Nielsen Company, ATI Technologies Inc., Aruba Tourism
Authority, Avaya, Bell Canada, BMO Financial Group,
BMW Japan Finance Corp., Canada Post Corporation,
Carlson Marketing Group, CIBC, DuPont, Enbridge
Consumers Gas, Environics Research Group, Envision
Credit Union, Fidelity Investment, Forum Research
Inc., Foster Parents Plan, GlaxoSmithKline, IBM,
IPSOS-Reid, LCBO, Microsoft, Miller International,
Pennsylvania College of Technology, PostLinx Corp.,
, Rogers Wireless Communication, Sears, TD Bank
Financial Group, TD Waterhouse Investor Services
Inc., Toronto Stock Exchange, Toyota, Universal
Studios, USC Education Savings Plans, US Air Force,
World Vision, Xerox and many other Fortune 2,000
companies.
Click
here for a closer look |
4.
ABOUT THE CERTIFICATION SESSIONS
Established
in 1995, AARM has a decade-plus track-record in
CRM education and training.
We are the certifying organization of and for professional
CRM managers. The certification program was created
in 2001 to meet the requirement to have a standard
by which persons involved in Customer Relationship
Management could be educated, measured, accredited
and recognized according to criteria of experience
and capability established by their peers.
AARM certification is more comprehensive than those
offered by technology firms and has no technology bias,
whether for specific vendors, their solutions or technology
in general. Our focus is on the customer relationship
and whatever it takes to improve it, including technology
but also including other areas for strategic and tactical
consideration.
1.
to establish a common core curriculum for CRM professionals;
and
2.
to provide assurance for employers that individuals
certified, understand and have demonstrated competence
in the core curriculum.
6.
THE CERTIFICATION PROCESS
Attaining
the CRM designation is based on educational background,
work experience and the completion of a multi-part
curriculum.
Each P.CRM Certification session agenda is unique since
it is structured around the background level of each
participant. The route to certification follows a learning
path that provides for levelling the playing field
of required CRM knowledge within the group itself.
The sessions are divided into separate yet integrated
learning and discussion experiences with senior executives
on the mentoring team who have been handpicked for
each particular session.
Students apply for CRM certification and are accepted
based on the applicability of their credentials and
the alignment of their expectations with the program's
learning objectives. Attendance at all modules is required
and active participation in the program is expected
to qualify for certification.
The
professional accreditation (P.CRM) conferred requires
that delegates do indeed receive and benefit from the
intended learning and that AARM can objectively confirm
that this learning has taken place.
We
conduct executive level examinations online following
the conclusion of the sessions to confirm that the
P.CRM learning objectives have been achieved. The
examinations include multiple choice questionnaires
as well as reviews of key questions and issues from
the program in an appropriate manner. Tests are scored
and, upon successful completion, attendees receive
a certification in CRM that certifies capabilities
and knowledge, the P.CRM designation is conferred
and the graduate is entitled to all the benefits
of CRM certification, including the use of the professional
P.CRM designation.
To continue the dialogue with delegates and to ensure
that the P.CRM retains current value, periodic workshops
and meetings are held as post graduate sessions to refresh
knowledge, obtain feedback from the field and introduce
new concepts as they emerge.
Read
- The importance
of Certification . . .
7.
ABOUT THE CURRICULUM
This
intensive CRM training and certification program
is in response to a marketplace need for an independent
certification authority to provide assurance of
an understanding in the concepts and application
of CRM. Since
2001 we have graduated hundreds of executives through
the program. The
program employs a common core curriculum with specific
modules tailored to the needs of those in attendance
in the areas of cases or applications. The program
provides CRM understanding for those who require
some technical CRM knowledge and those who manage
or relate to such people in their companies.
The
core curriculum of the program is based on module contents
listed below. Sessions are comprised of instructors
who are chosen for their particular experience
to match those of the students who make up a particular
session. Usually, 3 to 5 instructors are
on hand with the participants.
The
general path for certification is as follows:
* |
Introduction
to CRM - Redefining - Demystifying |
* |
CRM
Business Strategy - Planning and Developing |
* |
Relationship
Marketing - The People Perspective |
* |
Relationship
Management - The Process Perspective |
* |
CRM
and Sales Management - Internal Relationships |
* |
Managing
Research - Knowing your Prospects and Customers |
* |
Building
the CRM Business Case |
* |
Managing
Loyalty |
* |
Creating
and Managing Relationship Lifetime Value - Measurement |
* |
Harnessing
the CRM Power of Data |
* |
Your
Company's Future and CRM |
* |
Making
it a Reality |
8.
BACKGROUND REQUIREMENTS
AARM
reserves the right to refuse registration for those
(who in the opinion of AARM) do not possess the necessary
academic and/or business experience to deal with
the material being presented.
9.
ATTENDANCE CONSIDERATIONS
The
number of attendees at the live in person certification
sessions is limited according to the background and
skills of those participating. AARM reserves the
right to determine the individual attendance at each
session in order to ensure proper dynamics.
10.
SCHEDULE - You
may take this course in person in the cities
and the dates below or you may take it Online
OnDemand anytime.
LOCATION |
DATE |
STATUS |
Vancouver |
May
3/4 |
Registration
Closed |
San
Francisco |
May
17/18 |
Registration
Closed |
Los
Angeles |
May
24/25 |
Registration
Closed |
San
Diego |
May
31/June 1 |
Registration
Closed |
San
Antonio |
June
14/15 |
Registration
Closed |
Orlando |
June 21/22 |
Registration
Closed |
Boston |
June 25/26 |
Registration
Closed |
New
York |
July
5/6 |
Registration
Closed |
Montreal |
July
12/13 |
Registration
Closed |
Toronto |
July
19/20 |
Registration
Closed |
Winnipeg |
Aug
2/3 |
Registration
Closed |
Denver |
Aug
9/10 |
Registration
Closed |
Salt
Lake |
Aug
16/17 |
Registration
Closed |
Ottawa |
Aug
23/24 |
Registration
Closed |
Miami |
Aug
30/31 |
Registration
Closed |
Vancouver |
Sept 6/7 |
Registration
Closed |
San
Francisco |
Sept 14/15 |
Registration
Closed |
Los
Angeles |
Sept 21/22 |
Registration
Closed |
San
Diego |
Sept 28/29 |
Registration
Closed |
San
Antonio |
Oct 4/5 |
Registration
Closed |
Orlando |
Oct 11/12 |
Registration
Closed |
Boston |
Oct 18/19 |
Registration
Closed |
New
York |
Oct 25/26 |
Registration
Closed |
Montreal |
Nov 1/2 |
Registration
Open |
Toronto |
Nov 8/9 |
Registration
Open |
Winnipeg |
Nov 15/16 |
Registration
Open |
Denver |
Nov 22/23 |
Registration
Open |
Salt
Lake |
Nov 29/30 |
Registration
Open |
Ottawa |
Dec 6/7 |
Registration
Open |
Miami |
Dec 13/14 |
Registration
Open |
| |
|
To
register for any one of these dates
please contact
aniansommers@aarm.org |
Have
you considered our excellent OnLine OnDemand
Program? |
|
To
get wait-listed for a particular city of your
choice - or schedules in other parts
of the world
please
email aniansommers@aarml.org
|
|
|
With
24/7 Facilitator Support |
COSTS
| Method |
Details |
|
| LIve - in Person |
Takes place over 2
days in the cities shown in the schedule. Check
this page regularly as cities are added to the
schedule. |
$ 1,599 or $ 1,099
if registered 45 days or more in advance\
Other limited offers may be available at certain
times
To
register, please contact: our registrar Anian Sommers at
888 447 7740
or email crmcertification@aarm.org
|
11.
COURSE LEADERSHIP
The
in Person Certification training is conducted by
a handpicked group of senior executives who have
years of experience and work in the trenches in making
CRM happen. They know the ropes, they have
been-there-done-that, they know the obstacles and
the solutions, they know how to coach and communicate.
These are men and women with a passion to share
knowledge and mentor fellow executives through
the CRM journey. Together they ensure that you
will be enlightened when you complete the program.
Our course facilitators include well-known CRM leaders
Professor Paul Loew, Robert T. Stacey, Steve Green,
Larry Filler, Serge Grichmanoff, Phil Olivieri, Peter
Rochon, J. Ben Benjamin and other senior executives
from leading organizations who are invited by personal
invitation to share their knowledge at these sessions.
To
register, please contact: our Registrar Anian Sommers
- at 888 447 7740 or email crmcertification@aarm.org
12.
TESTIMONIALS
"The
informal structure allowed for great interaction
with the other participants, as well as
the presenters. We didn't just follow a
preset agenda, we were able to discuss
issues that were relevant to us in our
everyday work environments - overall, a
very worthwhile experience." SJ - Major
financial services organization
"I appreciated the opportunity to
get exposed to the fundamental elements of
CRM. I also appreciated the opportunity to
hear from experts about the more detailed
aspects of CRM and how they play out in the
real world." - EDC
"Thanks for a great two days. I found
the course material very well presented
and the variety of speakers was excellent.
I learned a lot and, more importantly,
accomplished my objective of learning the
how to of CRM. Thanks again."- Xerox
" Great session! The interaction between
the group was the best learning." -
U.S. Air Force.
"The
P.CRM sessions encompass all aspects of CRM,
as well as providing considerable, practical
detail on the "how-to's". The material
is current and reflects industry best practices.
Because of the high calibre of the participants,
questions are intelligent and peer learning
opportunities are high".
"As
a great believer in continuous learning,
I have participated in many learning forums.
I give the P. CRM program top marks!" -
CD - BMO Financial Group
"The P.CRM program is the perfect
introduction to the objectives and scope
of CRM and is ideal for all managers
who need to understand, in simple but
comprehensive ways, the "big picture".
I was impressed that the focus was kept
on "management"
and "practical applications" rather
than theory and technology. I left with
new information and knowledge that will
be immediately applicable to my daily
work. Highly
recommended!" - KM
- CRM Research Solutions
"Very interactive
and engaging."
- Carlson Marketing GROUP
"The P.CRM sessions were targeted
to marketing and management executives,
although I'm sure technologists would
benefit from the course as well. The
presenters were uniformly excellent,
the presentation materials comprehensive,
and the content was advanced - nothing
basic or introductory!"
"Unlike
many "educational" programs there
were no sales pitches or sponsoring companies.
The P.CRM course is ideal for those contemplating,
or in the midst of, CRM efforts. I would
recommend it!" - FA
President. ScanSave LLC
"Great, I really
Learned a lot!"
"I
thoroughly enjoyed the sessions and meeting
so many colleagues from the Marketing field.
There were very enlightening presentations,
including Customer Loyalty, The Basics of
Relationship Marketing, and The Lifetime
Value of a Customer. There were also great
presentations on the implementation of quick
programs which immediately impacted sales.
I would recommend this course to Marketing
professionals interested in data mining,
customer retention, and customer loyalty.
- MP - Director Marketing
To register,
please contact our Registrar - Anian Sommers
at 888 447 7740
or email crmcertification@aarm.org
Back to our home page
|
