1.
REASONS TO ATTEND
CRM
is not just a fad. Rather, it affects the entire enterprise
and all its stakeholders.
Learn
how to plan CRM initiatives. Acquire the tools. Learn about
the processes for planning CRM. Explore the impact of technology.
Learn about Best Practices. Learn how to link and align various
groups and initiatives within the company.
Get practical examples on how to move CRM initiatives ahead.
Establish strategic frameworks for CRM initiatives.
 |
|
Acquire
knowledge of leading edge concepts.
AND .... Be entitled to use
the designation P.CRM after your name.
Participate in ongoing upgrades available only to certified graduates (P.CRM
Alumni). |
2.
WHO WILL BENEFIT FROM CRM CERTIFICATION
Anyone who is interested in learning about the latest strategies
and direction of CRM should attend this program.
3.
GRADUATES
SOME
OF THE THOUGHT-LEADERSHIP ORGANIZATIONS WHERE YOU WILL
FIND CERTIFIED PROFESSIONALS (P.CRM)
A.C.
Nielsen Company, ATI Technologies Inc., Aruba Tourism Authority,
Avaya, Bell Canada, BMO Financial Group, BMW Japan Finance
Corp., Canada Post Corporation, Carlson Marketing Group,
CIBC, DuPont, Enbridge Consumers Gas, Environics Research
Group, Envision Credit Union, Fidelity Investment, Forum
Research Inc., Foster Parents Plan, GlaxoSmithKline, IBM,
IPSOS-Reid, LCBO, Microsoft, Miller International, Pennsylvania
College of Technology, PostLinx Corp., , Rogers Wireless
Communication, Sears, TD Bank Financial Group, TD Waterhouse
Investor Services Inc., Toronto Stock Exchange, Toyota,
Universal Studios, USC Education Savings Plans, US Air
Force, World Vision, Xerox and many other Fortune 2,000
companies.
Click
here for a closer look |
4.
ABOUT THE CERTIFICATION SESSIONS
Established
in 1995, AARM has a decade-plus track-record in CRM education
and training.
WE are the certifying organization of and
for professional CRM managers. The certification program was
created in 2001 to meet the requirement to have a standard
by which persons involved in Customer Relationship Management
could be educated, measured, accredited and recognized according
to criteria of experience and capability established by their
peers.
AARM certification is more comprehensive than those offered
by technology firms and has no technology bias, whether for
specific vendors, their solutions or technology in general.
Our focus is on the customer relationship and whatever it takes
to improve it, including technology but also including other
areas for strategic and tactical consideration.
1.
to establish a common core curriculum for CRM professionals;
and
2. to provide assurance for employers that individuals certified,
understand and have demonstrated competence in the core curriculum.
6.
THE CERTIFICATION PROCESS
Attaining
the CRM designation is based on educational background, work
experience and the completion of a multi-part curriculum.
Each P.CRM Certification session agenda is unique since it
is structured around the background level of each participant.
The route to certification follows a learning path that provides
for levelling the playing field of required CRM knowledge within
the group itself. The sessions are divided into separate yet
integrated learning and discussion experiences with senior
executives on the mentoring team who have been handpicked for
each particular session.
Students apply for CRM certification and are accepted based
on the applicability of their credentials and the alignment
of their expectations with the program's learning objectives.
Attendance at all modules is required and active participation
in the program is expected to qualify for certification.
The
professional accreditation (P.CRM) conferred requires that
delegates do indeed receive and benefit from the intended
learning and that AARM can objectively confirm that this
learning has taken place.
We
conduct executive level examinations online following the conclusion
of the sessions to confirm that the P.CRM learning objectives
have been achieved. The examinations include multiple choice
questionnaires as well as reviews of key questions and issues
from the program in an appropriate manner. Tests are scored
and, upon successful completion, attendees receive a certification
in CRM that certifies capabilities and knowledge, the P.CRM
designation is conferred and the graduate is entitled to
all the benefits of CRM certification, including the use of
the professional P.CRM designation.
To continue the dialogue with delegates and to ensure that
the P.CRM retains current value, periodic workshops and meetings
are held as post graduate sessions to refresh knowledge, obtain
feedback from the field and introduce new concepts as they
emerge.
7.
ABOUT THE CURRICULUM
This
intensive CRM training and certification program is in
response to a marketplace need for an independent certification
authority to provide assurance of an understanding in the
concepts and application of CRM. Since
2001 we have graduated hundreds of executives through the
program. The
program employs a common core curriculum with specific
modules tailored to the needs of those in attendance in
the areas of cases or applications. Thus,
the program provides CRM understanding for those who
require some technical CRM knowledge and those who manage
or relate to such people in their companies.
The
core curriculum of the program is based on module contents
listed below. Sessions are comprised of instructors who are
chosen for their particular experience
to match those of the students who make up a particular
session. Usually,
3 to 5 instructors are on hand with the participants.
The
general path for certification is as follows:
* |
Introduction
to CRM - Redefining - Demystifying |
* |
CRM
Business Strategy - Planning and Developing |
* |
Relationship
Marketing - The People Perspective |
* |
Relationship
Management - The Process Perspective |
* |
CRM
and Sales Management - Internal Relationships |
* |
Managing
Research - Knowing your Prospects and Customers |
* |
Building
the CRM Business Case |
* |
Managing
Loyalty |
* |
Creating
and Managing Relationship Lifetime Value - Measurement |
* |
Harnessing
the CRM Power of Data |
* |
Your
Company's Future and CRM |
* |
Making
it a Reality |
8.
BACKGROUND REQUIREMENTS
AARM
reserves the right to refuse registration for those (who
in the opinion of AARM) do not possess the necessary academic
and/or business experience to deal with the material being
presented.
9.
ATTENDANCE CONSIDERATIONS
The
number of attendees at the live in person certification
sessions is limited according to the background and skills
of those participating. AARM reserves the right to determine
the individual attendance at each session in order to ensure
proper dynamics.
10.
SCHEDULE - You
may take this course in person in the cities below
or you may take it Online On demand. (See
COSTS below)
| Program
Date |
City |
Hotels
in Program City |
| Jan 15/16, 2008 |
St. John's - Antigua |
|
| Jan 22/23, 2008 |
Los Vegas |
|
| Feb 19/20, 2008 |
Los Angeles |
|
| Feb 26/27, 2008 |
Toronto |
|
| Mar 4/5, 2008 |
Minneapolis |
|
| Apr 9/10, 2008 |
Toronto |
|
| May 6/7, 2008 -
OPEN |
Toronto |
|
| June 25/26, 2008 -
OPEN |
Toronto |
|
| Aug 13/14, 2008 -
OPEN |
Toronto |
|
| Oct 1/2 , 2008 -
OPEN |
Toronto |
|
| Nov 26/27, 2008 -
OPEN |
Toronto |
|
COSTS
| Method |
Details |
|
| 1. LIve - in Person |
Takes place over 2 days in
the cities shown in the schedule. Check
this page regularly as cities are added to the schedule.
|
$
1,995 or $ 1,795
if registered 15 days or more in advance. (Other offers may
apply) |
| 2. Online On Demand |
This Professional Certification Program
is now available as an OnLine service that delivers the
full competency-based certification experience!
It's available where you want it and when you want it in
the comfort of your own home or office. Learn at your own
pace.
This program gives you immediate
access to the training you need. All you require
is an Internet Connection, Headphones or Speakers
and a Browser. The
On Line On Demand sessions cover the same content as the Live
in person sessions with presentations, discussions and exercises
on line. |
$
999
(discounts not applicable)
The program comprises a number of modules as well as
various exercises and assignments. Your total time for
the entire course will be about 10 hours plus approximately
60 minutes for the exam section.
|
11.
COURSE LEADERSHIP
The
in In Person Certification training is conducted by a handpicked
group of senior executives who have years of experience
and work in the trenches in making
CRM happen. They know the ropes, they have been-there-done-that,
they know the obstacles and the solutions, they know how to
coach and communicate. These are men and women with a passion
to share knowledge and mentor fellow executives through the
CRM journey. Together they ensure that you will be enlightened
when you complete the program.
Our course facilitators include well-known CRM leaders Professor
Paul Loew, Robert T. Stacey, Steve Green, Larry Filler, Serge
Grichmanoff, Phil Olivieri, Peter Rochon, J.
Ben Benjamin and other senior executives from leading organizations
who are invited by personal invitation to share their knowledge
at these sessions.
To
register, please contact: the our Registrar Anian Sommers
- at 905 833 5497 or email crmcertification@aarm.org.
12. TESTIMONIALS
"The
informal structure allowed for great interaction with the other
participants, as well as the presenters. We didn't just follow
a preset agenda, we were able to discuss issues that were relevant
to us in our everyday work environments - overall, a very worthwhile
experience." SJ
- Major financial services organization
"I appreciated the opportunity to get exposed to the
fundamental elements of CRM. I also appreciated the opportunity
to hear from experts about the more detailed aspects of CRM
and how they play out in the real world." - EDC
"Thanks for a great two days. I found the course material
very well presented and the variety of speakers was excellent.
I learned a lot and, more importantly, accomplished my objective
of learning the how to of CRM. Thanks again."- Xerox
" Great session! The interaction between the group was
the best learning." - U.S. Air Force.
"The
P.CRM sessions encompass all aspects of CRM, as well as providing
considerable, practical detail on the "how-to's".
The material is current and reflects industry best practices.
Because of the high calibre of the participants, questions
are intelligent and peer learning opportunities are high".
"As
a great believer in continuous learning, I have participated
in many learning forums. I give the P. CRM program top marks!"
- CD - BMO Financial Group
"The P.CRM program is the perfect introduction to the
objectives and scope of CRM and is ideal for all managers
who need to understand, in simple but comprehensive ways,
the "big picture".
I was impressed that the focus was kept on "management"
and "practical applications" rather than theory and
technology. I left with new information and knowledge that
will be immediately applicable to my daily work. Highly
recommended!" - KM - CRM Research Solutions
"Very interactive and engaging."
- Carlson Marketing GROUP
"The P.CRM sessions were targeted to marketing and management
executives, although I'm sure technologists would benefit from
the course as well. The presenters were uniformly excellent,
the presentation materials comprehensive, and the content was
advanced - nothing basic or introductory!"
"Unlike
many "educational" programs there were no sales
pitches or sponsoring companies. The P.CRM course is ideal
for those contemplating, or in the midst of, CRM efforts.
I would recommend it!" - FA President.
ScanSave LLC
"Great, I really Learned a lot!"
"I
thoroughly enjoyed the sessions and meeting so many colleagues
from the Marketing field. There were very enlightening presentations,
including Customer Loyalty, The Basics of Relationship Marketing,
and The Lifetime Value of a Customer. There were also great
presentations on the implementation of quick programs which
immediately impacted sales. I would recommend this course
to Marketing professionals interested in data mining, customer
retention, and customer loyalty. - MP - Director
Marketing
To register,
please contact our Registrar Anian Sommers
at 905 833 5497
or email crmcertification@aarm.org
|
