CEi in the News
Toronto, ON - June 7, 2006 -- AARM an international organization
that focuses on best practices in CRM, announced the formation
of a Customer Equity Initiative.
AARM’s president Robert T. Stacey says “This initiative
is designed to help companies in any field, including B-to-C
and B-to-B, learn how to optimize their business practices
to deliver what today’s customers’ value and accrue
customer equity.”
Stacey adds “the pursuit of customer equity is timely
and important. In today’s rapidly changing, global
business climate, most businesses feel pressured to compete
on price and this simply is not sustainable.” The initiative
promotes business practices that leads to sustainable win-win-win
business relationships where customers, employees and companies
get what they value—an end-game where all three parties
win.
John I. Todor, Ph.D., the Initiative’s program director,
adds “In today’s business climate, gaining and
sustaining profitability is a battle for customer mindshare.
Winning mindshare is about customers, their desires and
emotions. It requires new perspectives, new strategies and
new tactics for implementation. It takes insights into today’s
customers, what they value, how they make decisions and
how to deliver engaging customer experiences that stimulate
desire and commitment.”
The Customer Equity Initiative is designed to help companies
address these challenges. As customers shift their focus
from the product to the experience associated with it, companies
must realign their strategies to deliver engaging customer
experiences. For most companies this is a major transformation
that includes changing their interaction with customers,
engaging their employees in the process and modifying their
company policies and practices to align them with the new
mission. The objective of the Customer Equity Initiative
is to provide the knowledge tolls and forum for companies
to make a successful transition and reap the long term benefits
of customer equity.
More information on The Customer Equity Initiative is available
at http://www.customerequity.org
Founded in 1995, AARM is an organization and network of
business associates and executives from major corporations
who specialize in advancing the state-of-the-art in CRM
and related subject areas. It offers a CRM Professional
Certification Program dealing in relevant methodologies,
processes, technologies and best practice tactical components.
It also conducts executive intelligence briefings, workshops,
seminars and conferences featuring prominent authors and
experts in various CRM-related fields. More information
is available at http://www.aarm.org
Contact Robert T. Stacey 647 477 2002 |
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