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The
Customer Equity Initiative
The Lowdown
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Listen in on a conversation between AARM president
Robert T. Stacey and co-program directors John I. Todor, Ph.D.
and William D. Todor, Ph.D. about the rationale behind the Initiative
and its purpose. Learn
how the Initiative can help you and your company gain and sustain
profits and growth by building customer equity. Click
Here to download.
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Nurturing
Addicted Customers
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Robert Stacey, President of AARM interviews John
Todor, in depth, about his new book: Addicted Customers: How to
Get Them Hooked on Your Company.
Robert reacts to the central concepts and engages
John in a lively discussion about companies who are applying the
concepts and reaping the benefits — sustainable profits and
growth.
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Bill Todor, Co-Director of the Customer Equity
Initiative, interviews Pam Swingley, President of Savvy Internet
Marketing, on the ins and outs of internet marketing with an eye
towards how smaller businesses can increase the impact of their
internet marketing efforts. Pam discusses current internet marketing
strategies and suggests strategies to maximize the success of internet
marketing efforts.
(CEi TeleINSIGHTS are telesminars featuring
interviews with leading edge thinkers in the area of Customer Equity.
Each TeleINSIGHT provides a unique perspective on a pressing issue
related to building customer equity and the sustainable profits
and growth that ensue.)
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Most employees are not engaged in their work and
employee retention is a major problem. As the job market heats up
employees will be even more likely to leave. One of the keys for
employee retention is engaging employees. Companies use recognition
programs in an attempt to address this problem, spending billions
on them each year with little to show for it. Yet employee recognition
can be a powerful tool when used effectively.
(CEi TeleINSIGHTS are telesminars featuring
interviews with leading edge thinkers in the area of Customer Equity.
Each TeleINSIGHT provides a unique perspective on a pressing issue
related to building customer equity and the sustainable profits
and growth that ensue.)
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This
Winning Customer Mindshare workshop will teach participants how
to escape price competition while gaining profitable committed customers.
The workshop provides the insights and strategies that will enable
companies to escape price competition while gaining profitable,
committed customers. It is tough to beat the giants of any industry
on price—this workshop shows how to create competitive differentiation
by winning customer mindshare.
Three related issues are dealt with: eliminating
common mindshare barriers that lead to adversarial or closed minded
customers; creating buying environments where customers are receptive;
and, delivering engaging customer experience that lead to desire,
emotional commitment and a lasting relationship.
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Call
for details about workshops and in-house sessions
in your city
647 477 2004
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Employees and the Customer Experience
Executive Workshop
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One of the most powerful components of the customer
experience is the interaction with employees.
The customer experience is becoming increasingly crucial to the
buying process. For many the product itself no longer drives the
sale. Very often, a company’s employees will define the relationship
with its customers and the consequences are dramatic.
Employees and the Customer Experience will show participants how
to turn employee-customer relationships into a sustainable competitive
advantage. |
Call
for details about workshops and in-house sessions in your city
647 477 2004
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Addicted
Customers
Bootcamp
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This
three-day bootcamp systematically builds on the principles covered
in Customer Equity Initiative workshops. Covering topics in more
depth, it guides participants in applying these principles to their
own industry and company.
It addresses achieving win-win-win business relationships that are
critical foundations for nurturing addicted customers. It uses an
integrative approach that deals with the three cornerstones of building
customer equity: increasing customer desire through the customer
experience; getting employees engaged in the process and aligning
corporate strategies to support the mission.
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Call
for details about workshops and in-house sessions in your city
647 477 2004
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The CEi Credential program provides a comprehensive
understanding of the key principles involved in building customer
equity. It covers three interdependent
components: the psychology of the customer experience, engaging
the employees in the mission, and, aligning corporate strategies.
Completion of the Credential Program will insure
that the individual has the knowledge, strategies and methodologies
to implement customer equity building programs. Upon completion
of the program graduates will have a strategic plan for building
customer equity in their business or industry. The Credential formally
signifies an individual’s qualification to lead customer equity
building initiatives.
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Call
for details about workshops and in-house sessions
in your city
647 477 2004 |
