Addicted Customers: How to Get Them Hooked On Your Company
John I. Todor, Ph.D., 2006
Coming Soon - $25.95 (USD) - Click Here

"Finally! A clear explanation of how to build loyalty in business relationships, and why companies need to recognize the emotional power of the customer experience."

Robert Stacey, President
Association for the Advancement of
Relationship Marketing

Winning Mindshare: The Psychology of Personalization and One to One Marketing
John I. Todor, Ph.D.
and William D. Todor, M.B.A., Ph.D.
Available Now - $14.95 (USD) - Click Here

Winning Mindshare will help you understand the mindset of today’s customers, and will help you build the strategies and tactics needed to get attention, create desire, and build meaningful customer relationships.