A Customer Equity Initiative Bootcamp

Addicted Customer Bootcamp

Addicted Customers exhibit the following characteristics, they:

• Desire your offering
• Are not price focused
• Consumption increases desire
• Forgive snafus
• Seek advice on big issues
• Value your relationship
• Become your advocate
• Have high lifetime value

This three-day bootcamp systematically builds on the principles covered in Customer Equity Initiative workshops. Covering topics in more depth, it guides participants in applying these principles to their own industry and company. It addresses achieving win-win-win business relationships that are critical foundations for nurturing addicted customers. It uses an integrative approach that deals with the three cornerstones of building customer equity: increasing customer desire through the customer experience; getting employees engaged in the process and aligning corporate strategies to support the mission.

Who Should Attend

This bootcamp is for people who want a comprehensive set of tools to build customer equity for their company. The bootcamp has a prerequisite: participants must have completed one of the Customer Equity Initiative’s three workshops: Winning Customer Mindshare, Engaged Employees or Aligning Corporate Strategies. Alternatively they can complete a half-day pre-bootcamp session.

You will leave with a thorough understand of the principles of cultivating addicted customers, engaging employees in the process and aligning corporate strategies with the mission. The bootcamp and accompanying workbook will give you new insights into you industry and specific strategies that fit your business.

You will learn:

• To identify and contrast what is valued by customers, employees and the company, in a given business context.
• Define compatible end-games that lead to sustainable profits and growth.
• To work emotional and psychological principles that underlie customer experiences, employee engagement to build a profitable and adaptive company
• How to perform a gap analysis between an ideal business ecosystem and a company’s current situation.
• How to build on an evolution of trust model to foster compatible end-games between customers, employees and the company.
• Strategies for building win-win-win relationships that lead to customer equity and sustainable profits and growth.

When: 9 to 5pm

What: A three day interactive workshop

Price: $1,795 (USD$)

REGISTER Now!

Call 647 477 2004

Space is limited

John Todor, Ph.D. is the co-author of Winning Mindshare: The Psychology of Personalization and One to One Marketing. His new book is Addicted Customers: How to Get Them Hooked On Your Company. He is the Managing Partner of The Whetstone Edge, LLC and is in demand worldwide as a consultant, speakers and educator for his insights into customer psychology and profitable business relationships.

William Todor, Ph.D. is a senior partner in The Whetstone Edge, LLC. After 26 years of research on organizational environment, leadership, and job satisfaction have lead him to conclude that changing customer values are conflicting with the hierarchical structure and management style of most businesses. The employee is becoming increasingly critical in customer relations. He is the co-author of Winning Mindshare: The Psychology of Personalization and One to One Marketing.

John Todor’s workshops and seminars are recognized for enthusiastically presenting leading-edge ideas about customer behavior, along with rich examples of successful implementations. He guides participants in creating actionable strategies that fit their business or industry.

This workshop counts towards the Customer Equity Initiative’s

Credential in
Customer Equity