A Customer Equity Initiative Workshop

Winning Customer Mindshare

  
     

This Winning Customer Mindshare workshop will teach participants how to escape price competition while gaining profitable committed customers.

The workshop provides the insights and strategies that will enable companies to escape price competition while gaining profitable, committed customers. It is tough to beat the giants of any industry on price—this workshop shows how to create competitive differentiation by winning customer mindshare.

Three related issues are dealt with: eliminating common mindshare barriers that lead to adversarial or closed minded customers; creating buying environments where customers are receptive; and, delivering engaging customer experience that lead to desire, emotional commitment and a lasting relationship.

Who Should Attend

If you own or manage a business, feel the pressure of cutthroat competition and would like to have sustainable profits . . .

            . . . this WORKSHOP is for YOU

This half-day workshop and the accompanying workbook will systematically take you through key winning mindshare concepts. Each concept will be discussed and you will be shown how it is successfully being put into action. A series of interactive exercises will help you recognize the concept in your own experiences and then assist you in applying the concept to your business.

You will leave with tactics to get short-term wins and a systematic strategy to escape price competition and gain long-term, committed customers—because you have won customer mindshare.

You will learn:

  • The five key factors that keep customers from being loyal and compel them to buy on price and convenience.
  • What mindshare really means and how it leads to increased customer desire, commitment, and advocacy.
  • The emotional and psychological principles that underlie desirable customer experiences.
  • Strategies for implementing the psychology of the customer experience and examples of companies who are doing so today.
  • Methods of expanding the customer’s experiential envelope that increase the impact on loyalty and commitment.

 

 
 

When: (9-12 noon) on dates announced

Where: as announced

What: A half-day seminar.  Workbook included.

Price: as announced.

REGISTER Now!
Call 647 477 2004

Space is limited

John Todor, Ph.D. is the co-author of Winning Mindshare: The Psychology of Personalization and One to One Marketing. His new book is Addicted Customers: How to Get Them Hooked On Your Company. He is the Managing Partner of The Whetstone Edge, LLC and is in demand worldwide as a consultant, speakers and educator for his insights into customer psychology and profitable business relationships.


AARM is an association, organization and network of business associates and executives specializing in advancing the state-of-the-art in CRM and related subject areas.

John Todor’s workshops and seminars are recognized for enthusiastically presenting leading-edge ideas about customer behavior, along with rich examples of successful implementations. He guides participants in creating actionable strategies that fit their business or industry.

This workshop counts towards the Customer Equity Initiative’s

Credential in
Customer Equity