A Customer Equity Initiative Tele-INSIGHT

Making Employee Recognition Work

CEi TeleINSIGHTS are telesminars featuring interviews with leading edge thinkers in the area of Customer Equity. Each TeleINSIGHT provides a unique perspective on a pressing issue related to building customer equity and the sustainable profits and growth that ensue.

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Cost: FREE                                                                                     

Most employees are not engaged in their work and employee retention is a major problem. As the job market heats up employees will be even more likely to leave. One of the keys for employee retention is engaging employees. Companies use recognition programs in an attempt to address this problem, spending billions on them each year with little to show for it. Yet employee recognition can be a powerful tool when used effectively.

William Todor, Ph. D., Senior Partner in The Whetstone Edge, LLC and a director of the Customer Equity Initiative, interviews Cindy Ventrice, author of Make Their Day: Employee Recognition That Works on the problems of employee engagement and retention and how effective recognition programs can address these issues.

About Cindy Ventrice
Employee loyalty specialist, Cindy Ventrice is a management consultant, author, and workshop leader with over 20 years of experience. She is the author of Make Their Day! Employee Recognition That Works and the companion guide Recognition Strategies That Work. Cindy focuses on helping organizations improve operations, products, and services by improving workplace relationships and employee loyalty. Past clients include Cisco, MIT, State Farm Insurance, and Kaiser-Permanente.

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