A Customer Equity Initiative Tele-INSIGHT Internet Marketing TuneUp |
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CEi TeleINSIGHTS are telesminars featuring interviews with leading edge thinkers in the area of Customer Equity. Each TeleINSIGHT provides a unique perspective on a pressing issue related to building customer equity and the sustainable profits and growth that ensue. When: Available Now/ If you are a bit overwhelmed by the speed at which Internet marketing has evolved, you are not alone. Marketers everywhere are scrambling to adjust to the opportunities and threats of the next generation of Internet marketing, where the only thing predictable seems to be change. The widespread adoption of search as the primary method to locate goods and services has created new advertising channels, tools and models. Marketing accountability, once the domain of direct marketers, is now expected of all marketing departments. And, uncontrollable online conversations are forcing marketers to rethink communication strategies. William Todor, Ph. D., Senior Partner in The Whetstone Edge, LLC and a director of the Customer Equity Initiative, interviews Pamela Swingley, President of Savvy Internet Marketing, LLC, on the latest developments in internet marketing and five key things you need to do to build an effective internet marketing program for your company. About Pamela Swingley At Savvy Internet Marketing, LLC, she provides strategic consulting services to help companies of all sizes implement Internet marketing programs that build their brand, generate leads, and increase profitability. She also oversees a network of online shopping guides that help consumers make better buying decisions and create demand for merchant partner products.
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