BERNIE
GOLDBERG - P.CRM
One of North America's top authorities
on Direct Marketing and CRM, from small to Fortune 500
firms, Bernie Goldberg has been providing direction and
advice for over 12 years with an emphasis on all facets
of CRM and direct marketing:
*
Direct Marketing
* Database Marketing
* Lead Generation
* Telephone Selling
* Sales and Marketing Automation
* Customer Service and Relationship Management |
Bernie
spent ten years at IBM Corporation (U.S.) in marketing
and sales of small to medium computer systems and was
one of the top sales people and later a top sales manager
for the company. In addition, he spent two years in sales
training and marketing planning. |
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In
his last position with IBM, Bernie managed a pioneering
facility in direct marketing and telemarketing. Because
of Bernie's prior sales background he has empathy and
understanding for the field sales organization.
After IBM, Bernie's entrepreneurial spirit fostered two
different telemarketing companies. He is a frequent speaker
at direct marketing and telemarketing meetings and has
written numerous articles on both subjects. He has also
served as Vice Chairman and Programming Chairman of the
Business-to-Business Council of the Direct Marketing Association
(DMA).
A frequent speaker on business-direct-marketing, lead
generation and telephone selling he is often recruited
to speak at meetings, conferences and seminars. |
He
has taught seminars for the DMA, Direct Marketing News
of Canada, D&B, Apple, DuPont, Ford and virtually
every local direct marketing club across the United States.
Bernie authored, How to Manage and Execute Telephone Selling
and The Lead Generation Handbook. He also co-authored
with Tracy Emerick, Business-to-Business Direct Marketing
and publishes a bi-monthly newsletter, The Business Marketing
Note Pad.
A colourful, entertaining and provocative facilitator,
Bernie has presented at AARM'S Marketing Service Symposium
and received the highest speaker ratings ever. |
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