UPCOMING
EVENTS
Executive
Intelligence Alerts
Join
the AARM Alert List
White
Papers
Membership
Member's
Section
Contacts
Speaker
Proposals
Sponsorship
Previous
Sessions
 |
 |
 |
 |
|
 |
 |
The
Navigator Executive Intelligence Workshops |
About
AARM Originating in 1996 as The Association for the Advancement of Relationship Marketing/Relationship Management; AARM for short; AARM today taps into over 15,000 individuals in the Relationship Marketing arena worldwide with major representation of 58% in the Senior Executive category and 42% middle management? Over the years, the term CRM has become synonymous with Customer Relationship Marketing and Customer Relationship Management. Both are true. The marketing to, and the management of customers or clients and the ensuing relationships, is crucial to success in virtually any company today. It’s been proven time and time again. AARM gives people everywhere the opportunity to network, gain knowledge into Best Practices in relationship marketing and to be recognized via the unique P.CRM certification program for their experience and practice of all things CRM. |
 |
The
Official registry of Professionals in CRM Become a member of this unique CRM Intelligence Network
|
 |
AARM is totally dedicated to meeting the needs of both individuals and enterprises that wish to understand and apply the concepts of CRM and its component parts. We provide a worldwide forum for the development, understanding and communication of the principles and disciplines of CRM. Senior representatives from organizations in a wide array of product and service industries provide a unique forum for individuals wishing to understand and apply key strategic and tactical dimensions of CRM. Whether you're an SME or multinational enterprise, you stand to benefit from your association with peers and like-minded professionals and business owners. Our international business community deals in CRM’s relevant methodologies, processes, technologies and Best Practice tactical components. Fields such as Direct Marketing - incorporating the latest executions of variable data printing and personalization, Contact Centers, Relationship Marketing, Interactive Marketing, Business-to-Business Marketing, Marketing to Consumers, Technology, and Business Process Management are a few examples. We conduct Executive Intelligence Briefings, Workshops, Seminars and Conferences as well as OnLine on demand sessions on a frequent basis featuring prominent authors and experts in the various CRM related topics. We created the original CRM Professional Certification Program and industry designation (P.CRM) to which major organizations send their key personnel for Professional Training and Certification in CRM. We provide information, knowledge, business education and insight to members in areas that include:
|
The
bottom line? We help educate the business community in CRM related
subject areas and we provide a network of CRM professionals to
make contact and exchange knowledge about this exciting discipline
that helps companies improve the bottom line.
PS. Other Members of the AARM Network can be reached using the links under contacts. |
 |
|
 |
 |
AARM
Canada |
 |
 |
Paul
Leow (Dr.) is
a business mentor and customer centric marketer by profession.
He is the co-founder AARM Asia Pacific (2000). He is also the
Executive Vice President AARM Canada (1996); CRM & Education Consultant Tan Chong Group Malaysia (Nissan & Renault);
CRM/CEM Global Advisor Greater China CRM Association and Advisor
GlobalMakers Korea. He has over 24 years of intensive hands-on exposure with known brands like Samsung, AMD, Intel, Ford, Nissan, Kookmin Bank, Volkswagen, etc in the conceptualization, integration and management of Database, Direct Marketing, Integrated Marketing Communication, Loyalty Marketing, Internet Marketing, Customer Relationship Marketing/Management, Consumer Research and one-to-one Marketing initiatives for many MNCs and Fortune 500 companies on the FSI, Healthcare, Services, FMCG and Automobile verticals in Asia and North America. |
He taught in universities like Hannam
University Korea, New York Institute of Technology, Upper Iowa University,
Cape Breton University Canada, Malaspina University College Canada,
NTU Singapore and Paris Graduate School of Management.
He's lived, studied and worked in Singapore, Connecticut, Vancouver, Gold Coast, Kuala Lumpur, Daejeon and Seoul; with regular business attachment to Changchun, Shanghai, Beijing, Jakarta, Manila, Hanoi and HCM City. He has a DBA from Canterbury University, an MBA Griffith University; B.A Theology Organizational Administration Maranatha Bible College and Mass Communication Oklahoma City University; Certified CRM/1to1 marketing consultant Peppers & Rogers Group USA; Certified Professional CRM AARM Canada. Email - paulleow@aarm.org (presently based in Malaysia since 2007).Asia
Pacific Network
and Contact Information
|
