The Association for the Advancement of Relationship Marketing - AARM

Welcome to the AARM Asia Pacific Home page.

Over the years, the term CRM has become synonymous for Customer Relationship Marketing and Customer Relationship Management. Both are true. The marketing to, and the management of customers and the ensuing relationships, is crucial to success in virtually any company today. It’s been proven time and time again.

AARM is a worldwide network of business associates and executives who are deeply involved in CRM and related subject areas. Associates Advancing Relationship Marketing/Relationship Management. AARM for short.
Since CRM emerged in the mid nineties this network has flourished internationally and our network member and participants have experienced valuable knowledge-transfer.

We are dedicated to meeting the needs of individuals and enterprises that wish to understand and apply the concepts of CRM and it component parts.

USLC USA / AARM Canada
Associate Professional Certification
in
Customer Relationship Management
Four Month Intensive Program

Click here


Professional
Certification in CRM

Click here for details

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LIVE IN
PERSON SESSIONS


Boston, Calgary, Chicago, Dallas, Denver, Honolulu, London, Los Angeles, Los Vegas, Miami, Minneapolis, Moscow, New York, San Francisco, Seattle, St. John's - Antigua, Toronto, Vancouver, Washington



We provide a forum for the development, understanding and communication of the principles and disciplines of CRM. Senior representatives from organizations in a wide array of product and service industries provide a unique forum for individuals wishing to understand and apply key strategic and tactical dimensions of CRM.

Our international business community deals in CRM’s relevant methodologies, processes, technologies and tactical components. Fields such as Direct Marketing, Contact Centers, Relationship Marketing, Interactive Marketing, Business-to-Business Marketing, Marketing to Consumers, Technology, and Business Process Management are a few examples.
Our current CRM Community comprises 5,000 individuals around the world with major representation of 58% in the Senior Executive category and 42% middle management.

We conduct Executive Intelligence Briefings, Workshops, Seminars and Conferences on a frequent basis featuring prominent authors and experts in the various CRM related topics.

We created the original CRM Professional Certification Program (P.CRM) that major organizations send their key personnel to the program for Professional Certification in CRM.

We provide information, knowledge, business education and insight to members in areas which include:
• the development of CRM strategies
• business processes needed to customize products and services for mass audiences
• the approaches to employ within a company to create and increase the focus on CRM
• measurement techniques in areas such as share of individual customer's expenditures
• real-time customer feedback problem resolution, customer satisfaction, and profitability
• technology information in support of relationships and customization
• the management of customers to maximize lifetime value

In summary, we benefit the business community by:
• providing a forum for networking and professional development at meetings, seminars and conferences
• encouraging the growth and development of the professional domain of CRM.
• Facilitating the exchange of information
• representing member interests with other organizations
• conducting research and best practices reviews
• providing members with relevant information about industry activities
• providing a regular edition of the CRM Report Newsletter
providing exposure and links on the AARM Web site
providing exposure in AARM weekly Newsletter
providing access to AARM's library of whitepapers and information links on CRM

The bottom line? We help educate the business community in CRM related subject areas and we provide a network of CRM professionals to make contact and exchange knowledge about this exciting discipline that helps companies improve the bottom line.

We invite you to experience a new way of gaining CRM knowledge and wisdom in today’s business environment.



Robert T. Stacey - (p.crm, p.bpm, p.cdp)
Chairman - AARM Asia Pacific

PS. Other Members of the AARM Network can be reached using the links under contacts.




The Official P.CRM Registry

Click Here




Paul Leow (DBA, MBA, P.CRM)
Stationed in Seoul, South Korea, for the Asia Pacific Market, Professor Paul Leow is an advocate in aligning customer relationship programs with the power of branding, consumer research, franchising and mass media. He is presently doing his research and writing in the area of cross cultural marketing issues, and has written articles in local magazines and CRM Websites.

Paul was involved in Customer Relationship Management strategies and training for brands like Ford Motor Asia Pacific, AMD Asia Pacific, Intel Asia Pacific, FAW Volkswagen China, Shinhan Bank Korea, Community Chest of Singapore, HongKong Productivity Council, Lucent Technologies Shanghai, Motorola Beijing, Telkomsel Indonesia and Singapore Technologies Group, Ciphercom USA, PostalBank Philippines, African Children’s Choir and Canadian Java Express Asia.

He was one of the founding staff at Peppers and Rogers Group Asia. Before getting into management consulting, he worked at leading communication agencies such as Saatchi-Saatchi, J.Walter Thompson, Bates World-wide, McCann Erickson and Cheil Communications Inc. where he developed customer focused marketing and communication initiatives for Asia Pacific clients like MARS, Kodak, Air New Zealand, Samsung Electronics & Telecommunications, Green Giant, Pillsbury, Nissin Noodles and Glad Wrap.

Professor Leow has a DBA (CRM) from Canterbury University UK; MBA (Marketing) from Griffith University Australia and BA Mass Communications from Oklahoma City University USA. He was an adjunct teaching staff at Nanyang Technological University Singapore, Charles Sturt University Australia, Upper Iowa University USA, New York Institute of Technology USA, Cape Breton University Canada, Malaspina University College Canada, Hannam University South Korea and marketing subject examiner for the Chartered Institute of Marketing U.K. Paul is not only passionate about CRM, he is by far one of the most capable practitioners on the planet. Paul is a major contributor, consultant to several financial institutions and a facilitator of our P.CRM Certification program.

Dr. Paul Leow
President, AARM Asia Pacific
USLC Korea, Seoul, South Korea
Tel - +82 2 2182 5541/2 (Office) / +82 10 3063 5369 (Cell)

Email - paulleow@aarm.org   /   paul@uslcusa.com

Related links -
  
1. Global CRM advisor at - http://www.gccrm.com/eng/global_advisors.jsp
 
2. CRM Principal Consultant at - http://www.customerinsight.co.kr/



Bonifacio Bairan, Ed.D, Ph.D.
Chief Representative – AARM Philippines

Over 15 years in-depth knowledge in areas like – academic affairs, educational consulting, business research and theological studies in Asia.

His business acumen is very detailed with a touch of a philosophical approach to all his works. He is a natural network builder and an asset to AARM Asia Pacific network. Email - boni@aarm.org

Dr. Ilchul Kim, Ph. D.
Chief Representative
AARM South Korea

Professor Kim is a local and regional expert in the areas of integrated marketing communication (IMC) both practical and academic. Prior to joining the University to teach advertising, P.R. and other various sales promotion curriculums, he worked for over 20 years, ranging from PR Manager, Overseas Promotion Manager, Marketing Director, President to CEO with customer focused enterprises like - LG Electronics, Tupperware Korea, Woongjin Group and Rexall Korea.

He received a doctoral degree in IMC from Hanyang University in Seoul, Korea. He now teaches at Dongeui University in Busan, Korea since 2000. He was a visiting Professor at Northwestern University Chicago and Beijing University in 2004 and 2005 respectively. He published several papers in the Journal of Advertising Research and other qualified journals on matters of advertising and PR. He is also an author for four books and translated nine books in the academic areas of marketing and communication. He was a former board member of the Korea Advertising Association, Korea PR Academy, and president of Busan Advertising & PR Association. He is currently the Chairperson of the Korea Academy of IMC (KAIMC) founded in 2003.

ickim@deu.ac.kr / ickim@aarm.org

Reena Ng
Chief Representative
AARM Asia Pacific - Singapore

Since 1995 Reena has acquired a wealth of experience and exposure in the areas of customer focus integrated marketing communication. She has worked in several international advertising agencies and a media organisation in the areas of account planning and marketing management respectively.

Her client relationships includes well known brands such as Nescafe, Motorola, Opel, CK Tang, Centrepoint Properties, Singapore Army, Carrefour and Pizza Hut.

Reena graduated from the National University of Singapore with a Bachelor of Business Administration and a member of the Institute of Advertising Singapore. She is now employed as a Section Head in the Marketing program department at Temasek Polytechnic Singapore. She is happily married with two lovely daugthers. This senior volunteering role is to assist in all matters relating to the education, executive training and membership activities of the association in Singapore and Malaysia only.
reena@aarm.org

Kingsley Gomez
Chief Representative
AARM Malaysia


Kingsley is the perfect epitome of a young and dynamic international channel sales management senior executive with comprehensive in depth exposure to the strategic business information industry. Initiating his consumer sales management career with an international book company, he later moved to the B2B industry, specifically dealing in event management for the senior management level of top corporations in the Middle East and Asia Pacific markets. As an expert in client relationship management issues, he recently established AARM / SLU Malaysia with the vision of making tertiary education and knowledge transfer accessible to Asians who want to establish a career in the service industry. He is happily married and is profoundly inspired to achieve greater heights by his newborn son. He will be involved in marketing all AARM Canada and St. Linus University California events, programs and internship in Malaysia. He will report directly to President of AARM Asia Pacific and working closely with his counterparts in Singapore and South Korea.
kingsley@aarm.org


Shanghai - Mar 26-27, 2008



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