The Association for the Advancement of Relationship
Marketing - AARM
Welcome
to the AARM Asia Pacific Home page.
Over the years, the term CRM has become synonymous for Customer Relationship
Marketing and Customer Relationship Management. Both are true. The marketing
to, and the management of customers and the ensuing relationships, is crucial
to success in virtually any company today. It’s been proven time and time
again.
AARM is a worldwide network of business associates and executives who are
deeply involved in CRM and related subject areas. Associates Advancing Relationship
Marketing/Relationship Management. AARM for short. |
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Since
CRM emerged in the mid nineties this network has
flourished internationally and our network member and
participants have experienced valuable knowledge-transfer.
We are dedicated to meeting the needs of individuals and enterprises that wish
to understand and apply the concepts of CRM and it component parts. |
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USLC
USA / AARM Canada
Associate Professional Certification
in
Customer Relationship Management
Four Month Intensive Program
Click here
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Professional
Certification in CRM
Click
here for details
BOOK
NOW FOR
LIVE IN PERSON SESSIONS
Boston, Calgary, Chicago, Dallas, Denver, Honolulu, London, Los Angeles, Los
Vegas, Miami, Minneapolis, Moscow, New York, San Francisco, Seattle, St. John's
- Antigua, Toronto, Vancouver, Washington
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We provide
a forum for the development, understanding and communication
of the principles and disciplines of CRM. Senior representatives
from organizations in a wide array of product and service
industries provide a unique forum for individuals wishing
to understand and apply key strategic and tactical dimensions
of CRM.
Our international business community deals in CRM’s
relevant methodologies, processes, technologies and tactical
components. Fields such as Direct Marketing, Contact Centers,
Relationship Marketing, Interactive Marketing, Business-to-Business
Marketing, Marketing to Consumers, Technology, and Business
Process Management are a few examples. Our
current CRM Community comprises 5,000 individuals around
the world with major representation of 58% in the Senior
Executive category and 42% middle management.
We conduct Executive Intelligence Briefings, Workshops, Seminars
and Conferences on a frequent basis featuring prominent authors
and experts in the various CRM related topics.
We created the original CRM Professional Certification
Program (P.CRM) that major organizations send their key personnel
to the program for Professional Certification in CRM.
We provide information, knowledge, business education and insight to members
in areas which include:
• the
development of CRM strategies
• business processes needed
to customize products and services for mass audiences
• the approaches to employ
within a company to create and increase the focus on
CRM
• measurement techniques
in areas such as share of individual customer's expenditures
• real-time customer feedback
problem resolution, customer satisfaction, and profitability
• technology information
in support of relationships and customization
• the management of customers to maximize lifetime value |
In summary,
we benefit the business community by:
• providing
a forum for networking and professional development
at meetings, seminars and conferences
• encouraging the growth and development of the
professional domain of CRM.
• Facilitating the exchange of information
• representing member interests with other organizations
• conducting research and best practices reviews
• providing members with relevant information
about industry activities
• providing a regular edition of the CRM Report
Newsletter
• providing exposure
and links on the AARM Web site
• providing exposure
in AARM weekly Newsletter
• providing access
to AARM's library of whitepapers and information
links on CRM
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The
bottom line? We help educate the business community in
CRM related subject areas and we provide a network of CRM
professionals to make contact and exchange knowledge about
this exciting discipline that helps companies improve the
bottom line.
We
invite you to experience a new way of gaining CRM knowledge
and wisdom in today’s business environment.

Robert T. Stacey - (p.crm, p.bpm, p.cdp)
Chairman - AARM Asia Pacific
PS. Other
Members of the AARM Network can be reached using the links
under contacts. |
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Paul
Leow (DBA, MBA, P.CRM) Stationed in Seoul, South Korea,
for the Asia Pacific Market, Professor Paul
Leow is an advocate in aligning customer relationship programs
with the power of branding, consumer research, franchising
and mass media. He is presently doing his research and writing
in the area of cross cultural marketing issues, and has written
articles in local magazines and CRM Websites.
Paul
was involved in Customer Relationship Management strategies and
training for brands like Ford Motor Asia Pacific, AMD Asia Pacific,
Intel Asia Pacific, FAW Volkswagen China, Shinhan Bank Korea,
Community Chest of Singapore, HongKong Productivity Council,
Lucent Technologies Shanghai, Motorola Beijing, Telkomsel Indonesia
and Singapore Technologies Group, Ciphercom USA, PostalBank Philippines,
African Children’s Choir and Canadian Java Express Asia.
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He was
one of the founding staff at Peppers and Rogers Group Asia.
Before getting into management consulting, he worked at leading
communication agencies such as Saatchi-Saatchi, J.Walter
Thompson, Bates
World-wide, McCann Erickson and Cheil Communications Inc.
where he developed customer focused marketing and communication
initiatives for Asia Pacific clients like MARS, Kodak, Air
New Zealand, Samsung Electronics & Telecommunications,
Green Giant, Pillsbury, Nissin Noodles and Glad Wrap.
Professor Leow has a DBA (CRM) from Canterbury University
UK; MBA (Marketing) from Griffith University Australia
and BA Mass Communications from Oklahoma City University
USA. He was an adjunct teaching staff at Nanyang Technological
University Singapore, Charles Sturt University Australia,
Upper Iowa University USA, New York Institute of Technology
USA, Cape Breton University Canada, Malaspina University
College Canada, Hannam University South Korea and marketing
subject examiner for the Chartered Institute of Marketing
U.K. Paul is not only passionate about CRM, he is by far
one of the most capable practitioners on the planet. Paul
is a major contributor, consultant to several financial institutions
and a facilitator of our P.CRM Certification program.
Dr. Paul Leow
President, AARM Asia Pacific
USLC Korea, Seoul, South Korea
Tel - +82 2 2182 5541/2 (Office) / +82 10 3063 5369 (Cell)
Email - paulleow@aarm.org / paul@uslcusa.com
Related links -
1. Global CRM advisor at - http://www.gccrm.com/eng/global_advisors.jsp
2. CRM Principal Consultant at - http://www.customerinsight.co.kr/
Bonifacio Bairan, Ed.D, Ph.D.
Chief Representative – AARM Philippines
Over 15 years in-depth knowledge in areas like academic affairs, educational
consulting, business research and theological studies in Asia.
His business acumen is very detailed with a touch of a philosophical approach
to all his works. He is a natural network builder and an asset to AARM Asia Pacific
network. Email - boni@aarm.org |
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Dr. Ilchul Kim, Ph. D.
Chief Representative
AARM South Korea
Professor Kim is a local and regional expert in the areas of integrated
marketing communication (IMC) both practical and academic. Prior to joining
the University to teach advertising, P.R. and other various sales promotion
curriculums, he worked for over 20 years, ranging from PR Manager, Overseas
Promotion Manager, Marketing Director, President to CEO with customer
focused enterprises like - LG Electronics, Tupperware Korea, Woongjin
Group and Rexall Korea.
He received a doctoral
degree in IMC from Hanyang University in Seoul, Korea. He now teaches
at Dongeui University in Busan, Korea since 2000. He was a visiting
Professor at Northwestern University Chicago and Beijing University
in 2004 and 2005 respectively. He published several papers in the Journal
of Advertising Research and other qualified journals on matters of
advertising and PR. He is also an author for four books and translated
nine books in the academic areas of marketing and communication. He
was a former board member of the Korea Advertising Association, Korea
PR Academy, and president of Busan Advertising & PR Association.
He is currently the Chairperson of the Korea Academy of IMC (KAIMC) founded
in 2003.
ickim@deu.ac.kr / ickim@aarm.org |
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Reena Ng
Chief Representative
AARM Asia Pacific - Singapore
Since 1995 Reena has acquired a wealth of experience and exposure in
the areas
of customer focus integrated marketing communication. She has worked in
several international advertising agencies and a media organisation in
the areas of account planning and marketing management respectively.
Her client relationships includes well known brands such as Nescafe,
Motorola, Opel, CK Tang, Centrepoint Properties, Singapore Army, Carrefour
and Pizza Hut.
Reena graduated from the National University of Singapore with a Bachelor
of Business Administration and a member of the Institute of Advertising
Singapore. She is now employed as a Section Head in the Marketing program
department at Temasek Polytechnic Singapore. She is happily married with
two lovely daugthers. This senior volunteering role is to assist in
all matters relating to the education, executive training and membership
activities of the association in Singapore and Malaysia only.
reena@aarm.org |
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Kingsley
Gomez
Chief Representative
AARM Malaysia
Kingsley is the perfect epitome of a young and dynamic international channel
sales management senior executive with comprehensive in depth exposure
to the strategic business information industry. Initiating his consumer
sales management career with an international book company, he later moved
to the B2B industry, specifically dealing in event management for the senior
management level of top corporations in the Middle East and Asia Pacific
markets.
As an expert in client relationship management issues, he recently established
AARM / SLU Malaysia with the vision of making tertiary education and knowledge
transfer accessible to Asians who want to establish a career in the service
industry. He is happily married and is profoundly inspired to achieve greater
heights by his newborn son. He will be involved in marketing all AARM Canada
and St. Linus University California events, programs and internship in Malaysia.
He will report directly to President of AARM Asia Pacific and working closely
with his counterparts in Singapore and South Korea.
kingsley@aarm.org |
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Shanghai
- Mar 26-27, 2008 |
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