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Executive Overview

Senior executives looking for new, yet proven ways of increasing revenue and bottom-line results..... you have arrived at the right place. Here's why?

AARM originated in the mid-nineties as the Association for the Advancement of Relationship Marketing.

Over the past couple of decades we became a worldwide network of business associates and executives deeply involved in and sharing information and techniques about Advanced Marketing Education and it's related subject areas.

So today we are simply known as  AARM - Where Smart Marketers Get Smarter.

That is indeed our mission. To Help Make Smart Marketers Smarter.

So... AARM trainers with their many, many decades of experience have been all over the planet providing quality education to expand the knowledge of thousands of individuals in dozens of countries.

We also conduct extensive Research & Development in new and emerging concepts and we make such knowledge available to our constituents through the AARM global network and education alliances.

AARM gives people everywhere the opportunity to network, and gain knowledge into Marketing Sciences,  Best Practices in Relationship Marketing, Relationship Management and, to be recognized via our unique P.CRM Certification and MasterClass programmes for their knowledge of all things pertinent to Marketing Success.

We have major representation of 58% in the Senior Executive category and 42% middle management who participate in AARM in some manner.


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Certificate held

Professional Certification in CRM?

You have come to the right place!

AARM created the original CRM Professional Certification Program
and industry designation (P.CRM) to which major organizations
have been sending key personnel for
Professional Training and Certification in CRM (P.CRM) for over two decades.

The P.CRM Certification designation is recognized worldwide. 

Click here to see
brands with P.CRM professionals on board

Click Here for Detailed Information


We invite you to register with AARM (click here). You'll be joining a worldwide network of CRM Professionals through our virtual groups and, you'll have access to special free video conferences throughout the year and significant discounts on conferences and other materials with our alliance partners. We will keep you posted.
You will be notified when your registration is approved.

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