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THE IMPORTANCE OF CERTIFICATION


Professional certification can be found in almost every industry today. Finance (CPA),
Project Management (PMI), Supply Chain APICS), Information Technology (ITIL),
Business Process management (ABPMP), Engineering etc, are just a few to list from a
wide range of professions that have voluntary and/or mandatory certification.


Certification has found its way into almost every industry for a reason: It helps advance the profession.
Certification helps employers evaluate potential new hires, analyze job performance, evaluate employees,
select contractors, market services, and motivate employees to enhance their skills and knowledge.
Certificate holders benefit too. Certification gives recognition of competency,
shows commitment to the profession, and helps with job advancement.
There has been an explosive growth in professional certification.


How to narrow the gap between tertiary and professional certification?

As science, technology and management practices change at an ever-increasing rate,
a gap is formed between the foundation provided by an academic education and the
technical and management competencies required in today's technical and business environment.
The respective Professional Certification Programs were established to bridge this education gap.


A person’s achievement of Professional Certification documents his/her expertise and recognizes
his/her personal commitment to their professional development.
Additionally, AARM provides a strong collective entity through which individuals are
rewarded financially and professionally.


Why the need for Job-Focused Certification Programs?


The AARM Certification Program provides breadth and depth in the full range of
technology needed to perform in a CRM environment.


Because the program is job focused and independent of job setting, employers and their
customers can be assured that an AARM Certified Professional
has mastered the full range of skills required to be successful in complex environments.


Why Certification Is important?

Professional Certification helps you to:

  • Gain practical skills for the job, as it focuses on the knowledge and kills needed to perform real-world job responsibilities.
• Realize maximum benefit from a wide range of expertise areas.
• Learn all aspects of a specific type of career pursuit while also providing organization
with a standard of assured excellence from these professionals

• Effectively integrate these career pursuits into one’s specific work setting.
• Learn how to build one’s leadership skills?

A person can increase his/ her personal effectiveness in CRM areas as well as
general technical management and project management.


The Professional Certification provides a vehicle that equips one with key skills and talents to
be internationally recognized and be seen as a “thought leader”.


How to become more effective?

When one undertakes the Professional Certification program, it becomes part of his/her
personal training program. This person acquires the skills needed to be competitive in the
open job market. Undertaking studies in an internationally recognized professional association
such as AARM with global membership, gets you around the world as it is
globally recognized by employers/recruiters.


What is the Certification Process like?

The P.CRM Certification Program involves the documentation of specific job experience,
successful completion of appropriate courses and their associated examinations.
Certification exams are open to all who meet the general and specific requirements for registration.


The courses and associated exams required for Certification may be taken at any time or at
stipulated time during the year. AARM maintains permanent records of individual course and exam completion.

Diplomas/Certification of Professional Certification are
awarded to Certified Professionals as tangible recognition of their achievement.


Where does one begin the Certification Process?

Obtain and document the years of specific relevant experience.

The greatest asset that any organization has is its people.
Yet highly skilled technical talent in many fields are still scarce.
AARM tries to play a role in assisting both organizations and individuals in the cultivation and
recognition of professionals. It is essential in any professional endeavor to gain,
maintain and document credible professional experience.


Enroll in the program.

AARM will review your experience, register you for the appropriate course(s) and you will
select the course times that best fit your needs. Additionally, courses can be taken on-line or on-site.


Attend the course and take the exam.

When you attend or take your first course on-line, you have the opportunity to take your
Professional Certification Exam immediately after the completion of the course
you will be notified of appropriate login information for taking the exam.
The exam tests your comprehension of each course objective and sub-objective, and your ability to
apply the knowledge and skills you've acquired.


Receive your exam results and Certification Certificate.

A minimum score of 85%) is required for certification.
A petition for re-examination can be filed and is encouraged for those not meeting the minimum score.



We invite you to register with AARM (click here). You'll be joining a worldwide network of CRM Professionals through our virtual groups and you'll have access to special free video conferences throughout the year as well as significant discounts on conferences and other materials with our alliance partners. We will keep you posted.
You will be notified when your registration is approved.




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