Vice President of Research and Development at the AIIM Group, Director
of New Technologies for the Transcontinental Center of Excellence and
Analytics Lead at Kodak's Center of Excellence, Serge is the President
of Smart Guys Analytics, a leading authority in the application
of integrated modeling techniques to multi-channel marketing solutions.
After a successful career as a statistician developing predictive
models with Applied Marketing Statistics Inc., Serge became the Senior
Research Scientist with the Institute for Market Statistical Analysis
where he entrenched the concept of response and penetration models in
place of generic segmentation systems.
As President of SMRT, Serge focused on establishing the concepts of
relationship marketing within the Direct Marketing industry through the
automation of complex multivariate analytics. This focus was extremely
well received by the marketplace where SMRT tripled its customer base
and net profit in under three years. During this time, Serge’s
exceptional talents were enjoyed by the data intensive corporations in
Canada. His proprietary software is the only boundless segmentation
platform in Canada, and his segmentation schema had been implemented in
two of Canada’s largest financial institutions. Serge had further
leveraged his segmentation schema through the application of
specialized predictive modeling techniques.
During the past decade plus, Serge has become established as an
industry expert in workflow integration for Direct Marketing and Direct
Response applications: At Transcontinental, Serge was the core
developer and team leader of the award winning “MCP” – an automated
Direct Mail Software solution where he established a new business model
of converging technologies of Internet, Call-Center, and Permission
e-mail; At AIIM, he leveraged this multi-touch framework further
through integrating geo-statistical analytics (data mining) with Direct
Response, through a centralized relational data model – A complete CRM
As CEO of Advanced Decision Sciences, Serge has
continued to develop his vision of an integrated knowledge driven,
multi-channel framework. This framework provided the foundation of the
Kodak's InSite Campaign Manager [ICM], and with his leadership
has established the industries first knowledge driven multi-channel
marketing engine that is completely integrated with production.
Serge’s capacity in understanding the needs of the marketing industry
has seen him play a crucial role in the restructuring and re-branding
of several key corporations including Kodak's Interactive Group,
Transcontinental direct marketing division [Transcon-Direct], RP
Graphics and The AIIM Group [AIIM•Connect].
A natural speaker, Serge is often presenting at conferences throughout
the world on 'How To' design, develop and deliver multi-channel
systems. Serge has been a featured speaker with PODI and columnist with
PrintAction and continues to be the leading authority on enabling data
centric solutions for the Direct Response industries.
Serge has contributed considerable time and talent to also serving as
R&D Director at AARM and in teaching what knows, all over the
world. He is the major instructor and chief marketing scientist for the
AARM Masterclass program on Ultra Precision Marketing Sciences.
Serge can be reached at
888 588 6442 or email@example.com