"An organization's ability to learn rapidly and then to rapidly put that learning into action
is the ultimate competitive advantage." Jack Welch

(Reading Time 185 secs.)


The consumer in today’s overheated marketplace faces an over abundance of choices and products. Therefore, positive customer relationships are a significantly important component in brand competition. The good news, is that customers want relationships with brands and products that they can trust and feel confident about because this trust reduces the stress and insecurity of having to choose a product or a brand.

According to author, Paul Hennig - "Corporations possess personalities. This projected personality envelops the personality of the customer and sometimes the product assimilates into the identity of the customer as in automobiles, “I’m a Chevy guy”. Home Depot’s former tag line, “You Can Do It, We Can Help,” was brilliant, it projected the image of people who are there for the customer, ready to help him or her with a project about which the customer feels insecure. But the image is just the starting point says Hennig, "the proper Relationship Process Management for Home Depot the brand, must be in place to execute and fulfill that image and expectation for the customer. Only then can the sort of brand allegiance every company desires to achieve become a reality. A brand which projects trust and confidence".
  

In the RPM Solution Room - in a series entitled The RPM Factor, we are exploring and creating new ways to build and maintain the kind of customer relationships we can take to the bank. We believe RPM will lay out the Solution framework to enhance Customer Relationship/Marketing Management (CRM) and Customer Experience Management (CEM). RPM also encompasses other disciplines such as Business Process Management (BPM). RPM will spell out the strategies, tactics and guidelines to put new emerging principles into action which will ensure that positive customer relationships are actually taking place at the point of customer contact. More important, it will provide a strategic platform to organize the enterprise in such a manner as to build solid relationships with your customers and your entire demographic market and to convert those relationships into increased sales and profits. The implications of RPM are clear in the Business to Consumer sector, but the strategies are equally powerful in a business-to-business context.

Participants in these OnLine meetings and panel discussions include top relevant authors, thought-leaders and practitioners from around the globe in conferences discussions held from a location of your choice.

So join us at AARM, avoid travelling! Join us live and OnLine from your desktop. With the latest Internet technology, we have created a virtual conference room right there on your computer screen, so you no longer have to leave your office to tap into invaluable intelligence and you won't need any special software, just your regular browser.

Each individual 30 minute conference is held online every second Tuesday at 11:30 EST and is chaired by the President of AARM. If you miss a session you can get the video on demand.

Why Attend?

These exclusive sessions will cover today's issues in detail and the new emerging reality of Relationship Process Management (RPM). What it really means to get an maintain competitive edge in the marketplace in almost any industry.

  How really walking-the-talk with customers can impact your bottom line.
What should a proper RPM map look like?
What is Relationship Design and how does it work?
How does LTV fit in here?
What’s a Demo-Shift and what are its challenges?
How Customer Relationships can go wrong and what you can do about it.
What is the Bathtub effect and how does it affect your enterprise?
What are the key tactics you can employ to build RPM into your enterprise?
What about the M-Law and its consequences?
Where does branding play a role in the RPM strategy?
What's the true cost of damage control?
What do we do about the touch points?
Learn in advance about how to use the exclusive information in these sessions to help put you ahead in the marketplace. You will come away with a whole new outlook on how to integrate your current strategies with Relationship Process Management (RPM) thereby maximizing profits and minimizing losses through the concepts and principles of RPM.
The 2011 RPM Solution Room Interactive Web Conference Series recently held a session with a session entitled The RPM Factor. It featured author, businessman and world sailor Mr. Paul Hennig with discussions around his upcoming book - The Functional Corporate Brain - Beyond the Org Chart. Paul's material is extremely relevant when exploring the development of RPM strategies and tactics.

As the series progresses, other authors and experts to make significant contributions to this emerging body of knowledge will include invited individuals such as Ian Black, J. Ben Benjamin, Greg Fitz, Dr. Paul Leow, Phil Olivieri and other thought-visionaries and practitioners from around the globe.
 

More of what we'll cover in these conferences.
What is RPM?
What role does the corporate brain play in RPM?
What does it mean to your company?
What will your competition do?
Can you really win the battle for market and customer share?
How do you plan RPM initiatives?
How do you conduct an RPM Audit?
How do you build a work plan for RPM?
Getting buy-in to RPM.
Where and how and do you acquire RPM tools?
Practical examples on how to move RPM initiatives ahead.
  Typical pitfalls to avoid in developing a RPM strategy
How to build the business case for RPM.
How to prioritize RPM activities.
The role of employees in RPM and how you get them engaged.
How do you handle different relationships with different customers?
How do you analyze your customer relationships?
How do you maintain profitable relationships?
The true meaning of demographics.
What are emerging Best Practices?
What's so great about Soft Skills?

Who should attend?

The RPM Solution Room is for executives and managers who are currently operating in the CRM and/or CEM arenas and who may be responsible for programs designed to improve customer relationships. If you believe you need to maximize the ROI of your spend, defend past plans, justify future investment and constantly improve your efforts, these conferences will prove extremely valuable.
These individual 30 minute conferences are held OnLine
every second Tuesday at 11:30 est.

Video will be over your PC. You will not need a webcam. Voice is by phone or internet. Remember, If you miss a conference you can play the video recording on demand.

Registration is $75 for each
RPM Solution Room Web Conferences

or get ten for $ 499 - a $ 750 Value



Adapting Insights into
action for competitive advantage is the payout of RPM.

So please join us at our next OnLIne Conference on
our journey of learning.

Sign up below with any major credit card or PayPal
or email TheRPMSolutionRoom@aarm.org or call 888 447 7740

 
"If you don't have a competitive advantage, don't compete." Jack Welch




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4. Sign up for premium subscription and get this MLearnPad™ and a course on Problem Solving both for Free.

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