PCRM Certification Details

PCRM - CERTIFICATION DETAILS


 CRM is not just a fad. Rather, it affects the entire enterprise and all its stakeholders.

Learn how to plan CRM initiatives. Acquire the tools.

Learn about the processes for planning CRM

Explore the impact of technology. 

Learn about Best Practices

Learn how to link and align various groups and initiatives within the company.

Get practical examples on how to move CRM initiatives ahead

Acquire knowledge of leading edge concepts

AND .... Be entitled to use the designation P.CRM after your name

Participate in ongoing upgrades available only to certified graduates (P.CRM Alumni) 

 Established in 1996, AARM has a two decade-plus track-record in CRM education and training. 

We are the certifying organization of and for professional CRM managers. The original (and continually updated) certification program was created in 2001 to meet the requirement to have a standard by which persons involved in Customer Relationship Management could be educated, measured, accredited and recognized according to criteria of experience and capability established by their peers. 

AARM certification has no technology bias, whether for specific vendors, their solutions or technology in general. Our focus is on the customer relationship and whatever it takes to improve it, including technology but also including other areas for strategic and tactical consideration. 


 SOME OF THE THOUGHT-LEADERSHIP ORGANIZATIONS
WHERE YOU WILL FIND 
AARM

CERTIFIED PROFESSIONALS (P.CRM)

A.C. Nielsen Company, ATI Technologies Inc., Aruba Tourism Authority, Avaya, Bell Canada, BMO Financial Group, BMW Japan Finance Corp., Canada Post Corporation, Carlson Marketing Group, CIBC, Department of Defence, DuPont, Enbridge Consumers Gas, Environics Research Group, Envision Credit Union, Fidelity Investment, Forum Research Inc., Foster Parents Plan, GlaxoSmithKline, IBM, IPSOS-Reid, LCBO, Microsoft, Miller International, Pennsylvania College of Technology, PostLinx Corp., Rogers Wireless Communication, Sears, TD Bank Financial Group, TD Waterhouse Investor Services Inc., Toronto Stock Exchange, Toyota, Universal Studios, USC Education Savings Plans, US Air Force, US Department of Defence, World Vision, Xerox and many other Fortune 2,000 companies.


THE CERTIFICATION PROCESS

The route to certification follows a learning path that provides for levelling the playing field of required CRM knowledge within the group itself. The sessions are divided into separate yet integrated learning and discussion experiences with senior executives on the mentoring team who have been handpicked for each particular session.

Attendance at all modules is required and active participation in the program is expected to qualify for certification.

The professional accreditation (P.CRM) conferred requires that delegates do indeed receive and benefit from the intended learning and that AARM can objectively confirm that this learning has taken place.

We conduct examinations online following the conclusion of the sessions to confirm that the P.CRM learning objectives have been achieved. The examinations include multiple choice questionnaires as well as reviews of key questions and issues from the program in an appropriate manner. Tests are scored and, upon successful completion, attendees receive a certification in CRM that certifies capabilities and knowledge, the P.CRM designation is conferred and the graduate is entitled to all the benefits of CRM certification, including the use of the professional P.CRM designation.


ABOUT THE CURRICULUM

This intensive CRM training and certification program is in response to a marketplace need for an independent certification authority to provide assurance of an understanding in the concepts and application of CRM. Since 2001 we have graduated hundreds of persons through the program. The program employs a common core curriculum with specific modules tailored to the needs of those in attendance in the areas of cases or applications. The program provides CRM understanding for those who require some technical CRM knowledge and those who manage or relate to such people in their companies.

The core curriculum of the program is based on module contents listed below.
Sessions are comprised of instructors who are chosen for their particular experience.

Among the subject matter covered includes

CRM Concept & Philosophy
• Customer & Customer Strategy
• Understanding Customer Value and Behavior
• 3 Value Disciplines
• CRM Definition & Philosophy
• CRM Benefits

CRM Ecosystem & Business Process
• Operational CRM
• Analytical CRM
• Collaborative CRM

CRM Framework
• Get, Keep & Grow
• IDIC Methodology
• Customer Lifetime Value

Managing CRM Implementation
• CRM Project Management
• Integrating CRM & Corporate Strategy
• Planning the CRM Initiatives
• Organizing & Controlling
• Deployment & Go Live
• Post Implementation

Technology and Infrastructure

CRM in Action, Best Practice Case Study

Social CRM and Beyond CRM

• CRM Technology


 COURSE SCHEDULES

The P.CRM Certification Program is held in many major cities of the world.

To get wait-listed for a particular city of your choice

please contact  This email address is being protected from spambots. You need JavaScript enabled to view it. with a phone number where you can be reached. 


 COURSE LEADERSHIP

The In-Person Certification training is conducted by a handpicked group of senior executives who have years of experience and work in the trenches in making CRM happen. They know the ropes, they have been-there-done-that, they know the obstacles and the solutions, they know how to coach and communicate.

These are men and women with a passion to share knowledge and mentor fellow executives through the CRM journey. Together they ensure that you will be enlightened when you complete the program.

Our Head Facilitator - PROFESSOR PAUL LEOW - P.CRM

Professor Paul Leow was involved in Customer Relationship Management strategies and training for brands like Ford Motor Asia Pacific, AMD Asia Pacific, Intel Asia Pacific, Volkswagen China, Shinhan Bank Korea, Community Chest of Singapore, Lucent Technologies Shanghai, Motorola Beijing, Telkomsel Indonesia and Singapore Technologies Group, Ciphercom USA, PostalBank Philippines, African Children’s Choir, Canadian Java Express Asia, Bayer CropScience Canada, Dow AgroScience Canada, Lexus Korea and Pizza Hut Korea.

He was one of the founding staff at Peppers and Rogers Group Asia. Before getting into management consulting, he worked at leading communication agencies such as Saatchi-Saatchi, J.Walter Thompson, Bates World-wide, McCann Erickson and Cheil Communications where he developed customer focused marketing and communication initiatives for Asia Pacific clients like MARS, Kodak, Air New Zealand, Samsung Electronics & Telecommunications, Green Giant, Pillsbury, Nissin Noodles and Glad Wrap.

Professor Leow has an MBA (Marketing) from Griffith University, Queensland Australia and in-depth knowledge in the areas of Mass Communications from Oklahoma City University USA.

Dr. Paul is not only passionate about CRM, he is by far one of the most capable practitioners on the planet. Dr. Paul is a major contributor and facilitator of our P.CRM Professional Certification program and teaches the program around the world.


COURSE COST

$ 1,500 USD

To get wait-listed for a particular city of your choice . . .

please contact  This email address is being protected from spambots. You need JavaScript enabled to view it. with a phone number where you can be reached.

Read The Importance of Certification


 

 

 

IMPORTANCE OF CERTIFICATION

The Importance of P.CRM Professional Certification


Professional certification can be found in almost every industry today.

Certification helps employers evaluate potential new hires, analyze job performance, evaluate employees, select contractors, market services, and motivate employees to enhance their skills and knowledge. Certificate holders benefit too. Certification gives recognition of competency, shows commitment to the profession, and helps with job advancement. There has been an explosive growth in professional certification.

As science, technology and management practices change at an ever-increasing rate, a gap is formed between the foundation provided by an academic education and the technical and management competencies required in today's technical and business environment. Professional Certification Programs in various fields were established to bridge this education gap.

A person’s achievement of Professional Certification, documents his/her expertise and recognizes his/her personal commitment to their professional development. Additionally, AARM provides a strong collective entity through which individuals are rewarded financially and professionally.

The AARM Certification Program provides breadth and depth in the full range of technology needed to perform in a CRM environment.

Because the PCRM program is job focused and independent of job setting, employers and their customers can be assured that an AARM Certified Professional has mastered the full range of skills required to be successful in complex environments.

Professional Certification helps a persaon gain practical skills for the job, as it focuses on the knowledge and skills needed to perform real-world job responsibilities. You realize maximum benefit from a wide range of expertise areas.Learn all aspects of a specific type of career pursuit while also providing organization with a standard of assured excellence from these professionals

Effectively integrate these career pursuits into one’s specific work setting. Build Leadership Skills!

You can increase your personal effectiveness in CRM areas as well as general technical management and project management.

The Professional Certification provides a vehicle that equips you with key skills and talents to be internationally recognized and be seen as a “thought leader”.

You become more effective. When one undertakes the Professional Certification program, it becomes part of his/her personal training program. This person acquires the skills needed to be competitive in the open job market. Undertaking studies in an internationally recognized professional association such as AARM with global membership, gets you around the world as it is globally recognized by employers/recruiters.

AARM maintains permanent records of individual course and exam completion. Diplomas/Certification of Professional Certification are awarded to Certified Professionals as tangible recognition of their achievement.

Where does one begin the Certification Process?

Attend the course and take the exam.

Receive your exam results and Certification Certificate.

A minimum score of 85% is required for certification. A petition for re-examination can be filed and is encouraged for those not meeting the minimum score.

 

North America

AARM continues to serve major cities all over North America with certified professionals everywhere. We provide quality business education produced by experienced professionals that provide information, knowledge and insight to members in areas that include:

  • The development of CRM strategies
  • Business processes needed to customize products and services for mass audiences
  • The approaches to employ within a company to create and increase the focus on CRM
  • Measurement techniques in areas such as share of individual customer's expenditures
  • Real-time customer feedback problem resolution, customer satisfaction, and profitability
  • Technology information in support of relationships and customization
  • The management of customers to maximize lifetime value

In summary, we benefit the business community by:

  • providing a forum for networking and professional development at meetings, seminars and conferences
  • encouraging the growth and development of the professional domain of CRM
  • facilitating the exchange of information
  • representing member interests with other organizations
  • conducting research and best practices reviews
  • providing members with relevant information about industry activities

The bottom line? We help educate the business community in CRM related subject areas and we provide a network of CRM professionals to make contact and exchange knowledge about this exciting discipline that helps companies improve the bottom line.

Some of our participating organizations include: A.C. Nielsen Company, Aim Trimark, Allstream, ATI Technologies Inc., Aruba Tourism Authority, Avaya, Bell Canada, BMO Financial Group, BMW Japan Finance Corp., Canada Post Corporation, Carlson Marketing Group, CIBC, DuPont, Enbridge Consumers Gas, Environics Research Group, Envision Credit Union, Fidelity Investment, Forum Research Inc., Foster Parents Plan, GlaxoSmithKline, Honda, IBM, IPSOS-Reid, LCBO, Microsoft, Miller International Pennsylvania College of Technology, PostLinx Corp., Rogers Wireless Communication, Royal & SunAlliance, Sears, Source Medical Corporation, Synovate, Talvest Fund Management, TD Waterhouse Investor Services Inc., Toronto Hydro Energy Services Inc., Toronto Stock Exchange, Toyota, Universal Studios, USC Education Savings Plans, US Air Force, US Department of Defence, World Vision, Xerox.

We invite you to browse the AARM website for in-depth information and experience a new way of gaining CRM knowledge and wisdom in today’s competitive business environment.


<<<<<< May we invite you to register at the left by clicking on Create an account You will get access to our Subscriber Section, the Whitepaper Library, and other special  items that will appear in your menu bar when you register. You'll be joining a worldwide network of CRM Professionals thourough our virtual groups and you'll have access to special video conferences throughout the year as well as significant discounts on conferences and other materials with our alliance partners.

AARM is a worldwide network of business associates and executives who are deeply involved in Marketing, CRM and related subject areas.

Originating in the mid-nineties as The Association for the Advancement of Relationship Marketing/Relationship Management - the AARM organization serves industry and commerce thoughtout the world. Our trainers have been all over the planet providing quality education and have working hard to expand the knowledge of thousands of individuals in the Customer Relationship Marketing arena worldwide, with major reperesentation of 58% in the Senior Executive category and 42% middle management who participate in AARM in some manner.

 

Professional Certification in CRM?

You have come to the right place!

We created the original CRM Professional Certification Program
and industry designation (P.CRM) to which major organizations
have been sending key personnel for
Professional Training and Certification in CRM (P.CRM)
for over two decades.

The P.CRM Certification designation is recognized worldwide.

 

You too can attain Professional Certification in
Customer Relationship Management (P.CRM)

 

Click here for Detailed Information

Over the years, the term CRM has become synonymous with Customer Relationship Marketing and Customer Relationship Management. Both are true. The marketing to, and the management of customers or clients and the ensuing relationships, is crucial to success in virtually any company today. AARM gives people everywhere the opportunity to network, gain knowledge into Best Practices in Relationship Marketing and to be recognized via our unique P.CRM certification programmes for their experience and practice of all things CRM.


<<<<<< We invite you to register at the left by clicking on Create an Account under the Login button. You'll be joining a worldwide network of CRM Professionals through our virtual groups and you'll have access to special video conferences throughout the year as well as significant discounts on conferences and other materials with our alliance partners. We will keep you posted. You will be notified when your registration is approved. Upon logging in, a new menu item for access to the Whitepaper Library will appear at the bottom of the menu list at the top left of your scren.


MORE ABOUT AARM

AARM is totally dedicated to meeting the needs of both individuals and enterprises that wish to understand and apply the concepts of CRM and its component parts.

AARM International provides a worldwide forum for the development, understanding and communication of the principles and disciplines of CRM. Senior representatives from organizations in a wide array of product and service industries provide a unique forum for individuals wishing to understand and apply key strategic and tactical dimensions of CRM. Whether you're an SME or multinational enterprise, you stand to benefit from your association with peers and like-minded professionals and business owners.

Our international business community deals in CRM’s relevant methodologies, processes, technologies and Best Practice tactical components. Fields such as Direct Marketing - incorporating the latest executions of variable data printing and personalization, Contact Centers, Relationship Marketing, Interactive Marketing, Business-to-Business Marketing, Marketing to Consumers, Technology, and Business Process Management are a few examples.

We also conduct Executive Intelligence Briefings, Workshops, Seminars and Conferences as well as OnLine OnDemand programs featuring prominent authors and experts in the various CRM related topics.

We provide quality business education produced by experienced professionals to provide information, knowledge and insight to members in areas that include:

    • The development of CRM strategies
    • Business processes needed to customize products and services for mass audiences
    • The approaches to employ within a company to create and increase the focus on CRM
    • Measurement techniques in areas such as share of individual customer's expenditures
    • Real-time customer feedback problem resolution, customer satisfaction, and profitability
    • Technology information in support of relationships and customization
    • The management of customers to maximize lifetime value

In summary, we benefit the business community by:

    • providing a forum for networking and professional development at meetings, seminars and conferences
    • encouraging the growth and development of the professional domain of CRM
    • facilitating the exchange of information
    • representing member interests with other organizations
    • conducting research and best practices reviews
    • providing members with relevant information about industry activities

The bottom line? We help educate the business community in CRM related subject areas and we provide a network of CRM professionals to make contact and exchange knowledge about this exciting discipline that helps companies improve the bottom line.

To find out more, please click on the Menu items at the top left.

 

Asia Pacific

We provide quality business education produced by experienced professionals that provide information, knowledge and insight to members in areas that include:

  • The development of CRM strategies
  • Business processes needed to customize products and services for mass audiences
  • The approaches to employ within a company to create and increase the focus on CRM
  • Measurement techniques in areas such as share of individual customer's expenditures
  • Real-time customer feedback problem resolution, customer satisfaction, and profitability
  • Technology information in support of relationships and customization
  • The management of customers to maximize lifetime value

In summary, we benefit the business community by:

  • providing a forum for networking and professional development at meetings, seminars and conferences
  • encouraging the growth and development of the professional domain of CRM
  • facilitating the exchange of information
  • representing member interests with other organizations
  • conducting research and best practices reviews
  • providing members with relevant information about industry activities

The bottom line? We help educate the business community in CRM related subject areas and we provide a network of CRM professionals to make contact and exchange knowledge about this exciting discipline that helps companies improve the bottom line.


Some of our participating organizations include: A.C. Nielsen Company, Aim Trimark, Allstream, ATI Technologies Inc., Aruba Tourism Authority, Avaya, Bell Canada, BMO Financial Group, BMW Japan Finance Corp., Canada Post Corporation, Carlson Marketing Group, CIBC, DuPont, Enbridge Consumers Gas, Environics Research Group, Envision Credit Union, Fidelity Investment, Forum Research Inc., Foster Parents Plan, GlaxoSmithKline, Honda, IBM, IPSOS-Reid, LCBO, Microsoft, Miller International Pennsylvania College of Technology, PostLinx Corp., Rogers Wireless Communication, Royal & SunAlliance, Sears, Source Medical Corporation, Synovate, Talvest Fund Management, TD Waterhouse Investor Services Inc., Toronto Hydro Energy Services Inc., Toronto Stock Exchange, Toyota, Universal Studios, USC Education Savings Plans, US Air Force, US Department of Defence, World Vision, Xerox.


We invite you to browse the AARM website for in-depth information and experience a new way of gaining CRM knowledge and wisdom in today’s competitive business environment.


ASIA PACIFIC PCRM GRADUATES


<<<<<< May we invite you to register at the left by clicking on Create an account You will get access to our Subscriber Section, the Whitepaper Library, and other special  items that will appear in your menu bar when you register. You'll be joining a worldwide network of CRM Professionals thourough our virtual groups and you'll have access to special video conferences throughout the year as well as significant discounts on conferences and other materials with our alliance partners. (Please note: in order to prevent spamming you must have a valid first and last name and must have a valid account on the Linked In site.)


Our Services

Based in Seoul, South Korea as AARM Korea since 2007. Set-up by two dynamic ladies after their studies in Vancouver, Canada, assisted by AARM Canada (founded in 1996).

Our work involvements

  • Represents key higher learning institutions in South Korea, Malaysia, Singapore, Indonesia, China, Taiwan and Canada
  • Bridging exciting parties with customized accredited undergraduate education programs between key South Korean Universities and our represented University and College in Malaysia and Singapore respectively
  • Customer Experience Management Certification programs in Indonesia (next China). From undergraduate, post graduate to experienced mature career worker
  • Customer Experience Management consulting, conference and seminars
  • Customer Relationship Management customized executive training and consulting (especially in LTV and ABC)
  • Master of Arts in Customer Experience Management & Master of Arts in Customer Relationship Management. Max. 18 months programs by Research. Working with Pebble Hills University USA.

Head Faculty AARM Canada and Asia Pacific - Dr. Paul Leow

Co-founder of AARM Asia Pacific brand at AARM Korea (2007), Executive Vice President AARM Canada (1996) and Executive Director CRM & Learning Tan Chong Group (2008 to Aug 2015). Since Oct 2015 based in Singapore, supporting AARM training and consulting activities in Indonesia, Malaysia and Middle-East.

Worked and business consulting – Cheil Communications South Korea (part of Samsung Electronics Group), Peppers & Rogers Group USA, Saatchi & Saatchi Singapore, Nissan Renault Malaysia, Mayflower Travel & Car Rental Malaysia, Kookmin Bank South Korea, Starhub Singapore, Telkomsel Indonesia, Alexandra Hospital Singapore, Citilink Indonesia, Ford Asia Pacific, Volkswagen China, AMD Asia Pacific, Motherhouse Japan and SAP China

Teaching and research - Nanyang Technological University Singapore, New York Institute of Technology, Paris Graduate School of Management, Universiti Utara Malaysia, Universitas Surabaya, Tsinghua University China, National Ping Tung University of Science & Technology Taiwan, HELP University Malaysia, Taipei Veterans National General Hospital (University), National Chang Kung University and Chang Gung University (Formosa Group Taiwan).

Lived, studied and worked in cities like Singapore, Jakarta, Auckland, Kaohsiung, Oklahoma, Connecticut, Vancouver, Gold Coast, London, Kuala Lumpur, Daejeon and Seoul. With regular business & volunteer attachment to cities like Changchun, Shanghai, Beijing, Manila, Hanoi and Ho Chi Minh City, Osaka, Jerusalem, Beirut and Riyadh.

Has a DBA from Canterbury University, Kent UK, an MBA from Griffith University Australia; BA Theology Organizational Administration Maranatha Bible College Philippines and Bachelor of Mass Communication from Oklahoma City University USA. Certified CRM/1-to-1 marketing consultant from Peppers & Rogers Group USA; Certified Professional CRM AARM Canada.

Contact Details

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+65 9633 3435 (Whatsapp)

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Key Achievements 

2001 - Ford Asia Pacific enterprise-wide CRM implementation while at Peppers & Rogers Asia.

2001 - FAW Volkswagen China enterprise wide CRM SAP implementation while at Peppers & Rogers Group Asia.

2001 - AMD Asia Pacific Hong Kong PRM strategy, training and IMC implementation while at Peppers & Rogers Group Asia.

2001 - Shinhan Bank South Korea providing CRM call center strategy and IMC implementation while at Peppers & Rogers Group Asia.

2003- Canadian Java Express Vancouver integrated marketing communication implementation as a freelance consultant in Vancouver

2003 - African Children Choir, Langley B.C. Donor centric IMC implementation as freelance consultant in Vancouver

2004 – Telkomsel Indonesia pre-paid churn problems. CRM implementation as a AARM Canada consultant based in Vancouver

2004- Dow AgroScience and Bayer CropScience providing CRM executive trainings and strategies in Alberta Canada while at AARM Canada based in Vancouver

2005 – Create and start the implementation of PRM processes within Alexandra Hospital Singapore

2006 - Lifecord Korea (a biogenetic company) providing CRM strategy and IMC implementation for their web-based touch-point management while at Customer Insight Korea.

2007 – Cheil Communications/Samsung Electronics Korea corporate web-site data integration. Inclusive of integrative one-to-one strategies implementation. While as Customer Insight Korea

2007 - Kookmin Bank (the number one bank in South Korea) advisor for their “credit card single view customer project” and IMC implementation to their CRM division while as an Assistant Professor at Hannam University Korea

2007 – Assist in setting up “AARM Asia Pacific brand”, based in AARM Korea, Seoul.

2008– Integration of Nissan Malaysia Sales & After Sales customer interaction information into a seamless Customer Experience Management CRM 1to1 marketing process for integration marketing communication activities

2009 – Assist Motherhouse Japan in their CRM process in Japan and Taiwan

2011 – Set up Tan Chong Technical Institute Skills Based. Industry centric and driven Vocational Education programs & research.

2013 – Brought AARM brand into Indonesia, and now working with two great strategic local partners. Started AARM PCRM. Key client – Telkom and Telkomsel.

2015 – Brought AARM brand into Mid-East (via Lebanon) and India. Working with respective local partners in each area.

2016 – Assist in the creation of Professional Customer Experience Management certification program, based in Indonesia.