Asia Pacific

As the not-for-profit Association for the Advancement of Relationship Marketing/Management - AARM we provide quality business education produced by experienced professionals that provide information, knowledge and insight to members in areas that include:

  • The development of CRM strategies
  • Business processes needed to customize products and services for mass audiences
  • The approaches to employ within a company to create and increase the focus on CRM
  • Measurement techniques in areas such as share of individual customer's expenditures
  • Real-time customer feedback problem resolution, customer satisfaction, and profitability
  • Technology information in support of relationships and customization
  • The management of customers to maximize lifetime value

In summary, we benefit the business community by:

  • providing a forum for networking and professional development at meetings, seminars and conferences
  • encouraging the growth and development of the professional domain of CRM
  • facilitating the exchange of information
  • representing member interests with other organizations
  • conducting research and best practices reviews
  • providing members with relevant information about industry activities

The bottom line? We help educate the business community in CRM related subject areas and we provide a network of CRM professionals to make contact and exchange knowledge about this exciting discipline that helps companies
improve the bottom line.


Some of our participating organizations include: A.C. Nielsen Company, Aim Trimark, Allstream, ATI Technologies Inc., Aruba Tourism Authority, Avaya, Bell Canada, BMO Financial Group, BMW Japan Finance Corp., Canada Post Corporation, Carlson Marketing Group, CIBC, DuPont, Enbridge Consumers Gas, Environics Research Group, Envision Credit Union, Fidelity Investment, Forum Research Inc., Foster Parents Plan, GlaxoSmithKline, Honda, IBM, IPSOS-Reid, LCBO, Microsoft, Miller International Pennsylvania College of Technology, PostLinx Corp., Rogers Wireless Communication, Royal & SunAlliance, Sears, Source Medical Corporation, Synovate, Talvest Fund Management, TD Waterhouse Investor Services Inc., Toronto Hydro Energy Services Inc., Toronto Stock Exchange, Toyota, Universal Studios, USC Education Savings Plans, US Air Force, US Department of Defence, World Vision, Xerox.


We invite you to browse the AARM website for in-depth information and experience a new way of gaining CRM knowledge and wisdom in today’s competitive business environment.


<<<<<< May we invite you to register at the left by clicking on Create an account You will get access to our Subscriber Section, the Whitepaper Library, and other special  items that will appear in your menu bar when you register. You'll be joining a worldwide network of CRM Professionals thourough our virtual groups and you'll have access to special video conferences throughout the year as well as significant discounts on conferences and other materials with our alliance partners. (Please note: in order to prevent spamming you must have a valid first and last name and must have a valid account on the Linked In site.)


Our Services

Based in Seoul, South Korea as AARM Korea since 2007. Set-up by two dynamic ladies after their studies in Vancouver, Canada, assisted by AARM Canada (founded in 1996).

Our work involvements

  • Represents key higher learning institutions in South Korea, Malaysia, Singapore, Indonesia, China, Taiwan and Canada
  • Bridging exciting parties with customized accredited undergraduate education programs between key South Korean Universities and our represented University and College in Malaysia and Singapore respectively
  • Customer Experience Management Certification programs in Indonesia (next China). From undergraduate, post graduate to experienced mature career worker
  • Customer Experience Management consulting, conference and seminars
  • Customer Relationship Management customized executive training and consulting (especially in LTV and ABC)
  • Master of Arts in Customer Experience Management & Master of Arts in Customer Relationship Management. Max. 18 months programs by Research. Working with Pebble Hills University USA.

Head Faculty AARM Canada and Asia Pacific - Dr. Paul Leow

Co-founder of AARM Asia Pacific brand at AARM Korea (2007), Executive Vice President AARM Canada (1996) and Executive Director CRM & Learning Tan Chong Group (2008 to Aug 2015). Since Oct 2015 based in Singapore, supporting AARM training and consulting activities in Indonesia, Malaysia and Middle-East.

Worked and business consulting – Cheil Communications South Korea (part of Samsung Electronics Group), Peppers & Rogers Group USA, Saatchi & Saatchi Singapore, Nissan Renault Malaysia, Mayflower Travel & Car Rental Malaysia, Kookmin Bank South Korea, Starhub Singapore, Telkomsel Indonesia, Alexandra Hospital Singapore, Citilink Indonesia, Ford Asia Pacific, Volkswagen China, AMD Asia Pacific, Motherhouse Japan and SAP China

Teaching and research - Nanyang Technological University Singapore, New York Institute of Technology, Paris Graduate School of Management, Universiti Utara Malaysia, Universitas Surabaya, Tsinghua University China, National Ping Tung University of Science & Technology Taiwan, HELP University Malaysia, Taipei Veterans National General Hospital (University), National Chang Kung University and Chang Gung University (Formosa Group Taiwan).

Lived, studied and worked in cities like Singapore, Jakarta, Auckland, Kaohsiung, Oklahoma, Connecticut, Vancouver, Gold Coast, London, Kuala Lumpur, Daejeon and Seoul. With regular business & volunteer attachment to cities like Changchun, Shanghai, Beijing, Manila, Hanoi and Ho Chi Minh City, Osaka, Jerusalem, Beirut and Riyadh.

Has a DBA from Canterbury University, Kent UK, an MBA from Griffith University Australia; BA Theology Organizational Administration Maranatha Bible College Philippines and Bachelor of Mass Communication from Oklahoma City University USA. Certified CRM/1-to-1 marketing consultant from Peppers & Rogers Group USA; Certified Professional CRM AARM Canada.

Contact Details

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+65 9633 3435 (Whatsapp)

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Key Achievements 

2001 - Ford Asia Pacific enterprise-wide CRM implementation while at Peppers & Rogers Asia.

2001 - FAW Volkswagen China enterprise wide CRM SAP implementation while at Peppers & Rogers Group Asia.

2001 - AMD Asia Pacific Hong Kong PRM strategy, training and IMC implementation while at Peppers & Rogers Group Asia.

2001 - Shinhan Bank South Korea providing CRM call center strategy and IMC implementation while at Peppers & Rogers Group Asia.

2003- Canadian Java Express Vancouver integrated marketing communication implementation as a freelance consultant in Vancouver

2003 - African Children Choir, Langley B.C. Donor centric IMC implementation as freelance consultant in Vancouver

2004 – Telkomsel Indonesia pre-paid churn problems. CRM implementation as a AARM Canada consultant based in Vancouver

2004- Dow AgroScience and Bayer CropScience providing CRM executive trainings and strategies in Alberta Canada while at AARM Canada based in Vancouver

2005 – Create and start the implementation of PRM processes within Alexandra Hospital Singapore

2006 - Lifecord Korea (a biogenetic company) providing CRM strategy and IMC implementation for their web-based touch-point management while at Customer Insight Korea.

2007 – Cheil Communications/Samsung Electronics Korea corporate web-site data integration. Inclusive of integrative one-to-one strategies implementation. While as Customer Insight Korea

2007 - Kookmin Bank (the number one bank in South Korea) advisor for their “credit card single view customer project” and IMC implementation to their CRM division while as an Assistant Professor at Hannam University Korea

2007 – Assist in setting up “AARM Asia Pacific brand”, based in AARM Korea, Seoul.

2008– Integration of Nissan Malaysia Sales & After Sales customer interaction information into a seamless Customer Experience Management CRM 1to1 marketing process for integration marketing communication activities

2009 – Assist Motherhouse Japan in their CRM process in Japan and Taiwan

2011 – Set up Tan Chong Technical Institute Skills Based. Industry centric and driven Vocational Education programs & research.

2013 – Brought AARM brand into Indonesia, and now working with two great strategic local partners. Started AARM PCRM. Key client – Telkom and Telkomsel.

2015 – Brought AARM brand into Mid-East (via Lebanon) and India. Working with respective local partners in each area.

2016 – Assist in the creation of Professional Customer Experience Management certification program, based in Indonesia.