Asia Pacific

As the not-for-profit Association for the Advancement of Relationship Marketing/Management - AARM we provide quality business education produced by experienced professionals that provide information, knowledge and insight to members in areas that include:

  • The development of CRM strategies
  • Business processes needed to customize products and services for mass audiences
  • The approaches to employ within a company to create and increase the focus on CRM
  • Measurement techniques in areas such as share of individual customer's expenditures
  • Real-time customer feedback problem resolution, customer satisfaction, and profitability
  • Technology information in support of relationships and customization
  • The management of customers to maximize lifetime value

In summary, we benefit the business community by:

  • providing a forum for networking and professional development at meetings, seminars and conferences
  • encouraging the growth and development of the professional domain of CRM
  • facilitating the exchange of information
  • representing member interests with other organizations
  • conducting research and best practices reviews
  • providing members with relevant information about industry activities

The bottom line? We help educate the business community in CRM related subject areas and we provide a network of CRM professionals to make contact and exchange knowledge about this exciting discipline that helps companies improve the bottom line.

Some of our participating organizations include: A.C. Nielsen Company, Aim Trimark, Allstream, ATI Technologies Inc., Aruba Tourism Authority, Avaya, Bell Canada, BMO Financial Group, BMW Japan Finance Corp., Canada Post Corporation, Carlson Marketing Group, CIBC, DuPont, Enbridge Consumers Gas, Environics Research Group, Envision Credit Union, Fidelity Investment, Forum Research Inc., Foster Parents Plan, GlaxoSmithKline, Honda, IBM, IPSOS-Reid, LCBO, Microsoft, Miller International Pennsylvania College of Technology, PostLinx Corp., Rogers Wireless Communication, Royal & SunAlliance, Sears, Source Medical Corporation, Synovate, Talvest Fund Management, TD Waterhouse Investor Services Inc., Toronto Hydro Energy Services Inc., Toronto Stock Exchange, Toyota, Universal Studios, USC Education Savings Plans, US Air Force, US Department of Defence, World Vision, Xerox.

We invite you to browse the AARM website for in-depth information and experience a new way of gaining CRM knowledge and wisdom in today’s competitive business environment.

<<<<<< May we invite you to register at the left by clicking on Create an account You will get access to our Subscriber Section, the Whitepaper Library, and other special  items that will appear in your menu bar when you register. You'll be joining a worldwide network of CRM Professionals thourough our virtual groups and you'll have access to special video conferences throughout the year as well as significant discounts on conferences and other materials with our alliance partners. (Please note: in order to prevent spamming you must have a valid first and last name and must have a valid account on the Linked In site.)

Our Asia Pacific Team

Paul Leow (Dr.) is Singaporean-born Canadian, business mentor and customer centric marketer by profession. He is Co-founder of AARM Asia Pacific (2005), Executive Vice President AARM Canada (1996), Executive Director CRM & Learning Tan Chong Group (since 2008) Adjunct faculty for Nanyang Technological University, Paris Graduate School of Management, Universiti Utara Malaysia, Universitas Surabaya & National Ping Tung University of Science & Technology.

Doctor Paul has over 26 years exposure with known brands like Samsung, AMD, Intel, Ford, Nissan, Kookmin Bank, Volkswagen, etc in the conceptualization, integration and management of Database, Direct Marketing, Integrated Marketing Communication, Loyalty Marketing, Internet Marketing, Customer Relationship Marketing/Management, Consumer Research and one-to-one Marketing initiatives for many MNCs and Fortune 500 companies on the FSI, Healthcare of intensive hands-on, Services, FMCG and Automobile verticals in Asia and North America.

Taught in universities like Hannam University Korea, New York Institute of Technology, Upper Iowa University, Cape Breton University Canada, Malaspina University College Canada, NTU Singapore, Paris Graduate School of Management and HELP University College Graduate School Malaysia.


He has lived, studied and worked in cities like Singapore, Connecticut, Vancouver, Gold Coast, London, Kuala Lumpur, Daejeon and Seoul; with regular business attachment to cities like Changchun, Shanghai, Beijing, Jakarta, Manila, Hanoi and Ho Chi Minh City.


He has a DBA from Canterbury University, Kent UK, an MBA from Griffith University; BA Theology Organizational Administration Maranatha Bible College and Bachelor of Mass Communication from Oklahoma City University. Certified CRM/1-to-1 marketing consultant from Peppers & Rogers Group USA; Certified Professional CRM AARM Canada, AARM International.


AARM Asia Pacific, conducts post graduate programs with the Global University called - Pebble Hills University ( Contact Dr. Paul Leow for more details. He also conducts PCRM programs and CRM consulting with AARM Indonesia Chapter based in Jakarta. He also presently managing TCTECH Malaysia (


Some of his key projects have included: Samsung Electronics Asia Pacific IMC, Executive PCRM certification: Toronto, NYC, Credit Card, Single-view CRM: Kookmin Bank Korea, Enterprise-wide CRM at Ford Asia Pacific, Customer Interaction Center: FAW-Volkswagen China, CRM Training: Motorola Beijing, CRM Gap Analysis: Lucent China, CRM Implementation: Lighthouse Church Texas, 1to1 Marketing: Intel Asia Pacific & AMD China, CRM Interactive: Samsung Telecommunications, CRM Pre-paid Loyalty Program: Telkomsel, Tan Chong Education Brands Setup, CRM 1to1 Marketing: Nissan/Renault Tan Chong Group Malaysia.



Contact Dr. Paul Leow at

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