REASONS TO TAKE THIS CERTIFICATION PROGRAM
is not just a fad. Rather, it affects the entire
enterprise and all its stakeholders.
how to plan CRM initiatives. Acquire the tools.
Learn about the processes for planning CRM. Explore
the impact of technology.
Learn about Best Practices. Learn how to link and
align various groups and initiatives within the company.
Get practical examples on how to move CRM initiatives
ahead. Establish strategic frameworks for CRM initiatives.
knowledge about leading edge concepts.
AND .... Be entitled
to use the designation P.CRM after your name.
Participate in ongoing upgrades available only to certified graduates (P.CRM
WHO WILL BENEFIT FROM CRM CERTIFICATION
who is interested in career advancement and learning
about the latest strategies and direction of CRM
should attend this program OnLine OnDemand.
OF THE THOUGHT-LEADERSHIP ORGANIZATIONS WHERE
YOU WILL FIND CERTIFIED PROFESSIONALS (P.CRM)
Nielsen Company, ATI Technologies Inc., Aruba Tourism
Authority, Avaya, Bell Canada, BMO Financial Group,
BMW Japan Finance Corp., Canada Post Corporation,
Carlson Marketing Group, CIBC, Department of Defence, DuPont, Enbridge
Consumers Gas, Environics Research Group, Envision
Credit Union, Fidelity Investment, Forum Research
Inc., Foster Parents Plan, GlaxoSmithKline, IBM,
IPSOS-Reid, LCBO, Microsoft, Miller International,
Pennsylvania College of Technology, PostLinx Corp.,
, Rogers Wireless Communication, Sears, TD Bank
Financial Group, TD Waterhouse Investor Services
Inc., Toronto Stock Exchange, Toyota, Universal
Studios, USC Education Savings Plans, US Air Force,
US Dept. of Defence, World Vision, Xerox and many other Fortune 2,000
ABOUT THE CERTIFICATION PROGRAM
in 1995, AARM - The Association for the Advancement
of Relationship Marketing/Management a not for profit
Association - has a track-record in CRM education and
are the certifying organization of and for
professional CRM managers. The certification
program was originally created in 2001 to meet the
requirement to have a standard by which persons involved
in Customer Relationship Management could be educated,
measured, accredited and recognized according to criteria
of experience and capability established by their peers.
AARM certification is more comprehensive than those
offered by technology firms and has no technology bias,
whether for specific vendors, their solutions or technology
in general. Our focus is on the Customer Relationship
Marketing/Management aspects and whatever it takes
to improve it, including technology but also including
other areas for strategic and tactical consideration.
to establish a common core curriculum for CRM professionals;
to provide assurance for employers that individuals
certified, understand and have demonstrated competence
in the core curriculum.
THE CERTIFICATION PROCESS
the CRM designation is based on educational background,
work experience and the completion of a multi-part
The on-line P.CRM Certification session agenda follows
a learning path that provides for leveling the playing
field of required CRM knowledge. The sessions are divided
into separate yet integrated learning experiences by
senior executives on the mentoring team for each particular
OnLine coaching is available during the course itself but not the exam.
Students apply for CRM certification and are accepted
based on the applicability of their credentials and
the alignment of their expectations with the program's
professional accreditation (P.CRM) conferred requires
that delegates do indeed receive and benefit from the
intended learning and that AARM can objectively confirm
that this learning has taken place.
conduct executive level examinations OnLine following
the conclusion of the sessions to confirm that the
P.CRM learning objectives have been achieved. The
examinations include multiple choice questionnaires as well as reviews of key questions and issues from
the program in an appropriate manner. Passing grade is eighty five percent. Tests are scored
and, upon successful completion attendees receive
a certification in CRM that certifies capabilities
and knowledge at the executive level. The P.CRM designation is conferred
and the graduate is entitled to all the benefits
of CRM certification, including the use of the professional
P.CRM designation after his or her name.
To continue the dialogue with delegates and to ensure
that the P.CRM retains current value, periodic workshops
and OnLine meetings are held as post graduate sessions to refresh
knowledge, obtain feedback from the field and introduce
new concepts as they emerge.
- The importance
of Certification . . .
ABOUT THE CURRICULUM
intensive CRM training and certification program
is in response to a marketplace need for an independent
certification authority to provide assurance of
an understanding in the concepts and application
of CRM. Since
2001 we have graduated hundreds of executives through
the program. The
program provides CRM understanding for those who
require some technical CRM knowledge and those
who manage or relate to such people in their companies.
core curriculum of the program is based on module contents
listed below. Sessions are prepared by instructors
who are chosen for their particular experience.
general path for certification is as follows:
to CRM - Redefining - Demystifying
Business Strategy - Planning and Developing
Marketing - The People Perspective
Management - The Process Perspective
and Sales Management - Internal Relationships
Research - Knowing your Prospects and Customers
the CRM Business Case
and Managing Relationship Lifetime Value - Measurement
the CRM Power of Data
Company's Future and CRM
it a Reality
This Professional Certification
Program is available as an OnLine OnDemand service
that delivers the full competency-based certification
experience! It's available where you want it and when
you want it in the comfort of your own home or office.
Learn at your own pace.
Developed by professionals for professionals,
this program gives you immediate access to the
training you need. All you require is an Internet
Connections and a Browser. The
OnLine OnDemand program covers the same content
as the Face-to-Face program.
Your total time for the entire
course will be about 15 hours plus
approximately 60 minutes for the
final exam section. This
accelerated program is designed especially
for those who learn quickly online.
The program comprises a number of
modules and a compendium of presentations,
exercises and assignments which may
require an additional 10 hours of
reading and learning depending on
All you need an
internet connection. The course can be taken at your
leisure. You can sign on as often as you wish.over
a period of 60 days if necessary. (Extent ions granted if required). Or, you can finish
as fast as you wish. The average time required will
be approximately 16 hours. Some
people complete the program in a couple of days.
will have access to a live facilitator for any assistance
you need during the course.
may take this course Online On Demand at
any time of the day or night 24/7 Starting the
minute your registration is approved. A day or two at
Plus applicable taxes in all cases
Registration you will receive the
instructions and access codes for the program
passing the final exam
get full Certification as a CRM Professional,
a letter of certification and official Certificate
suitable for framing.
Full first year membership in
membership in the P.CRM Alumni.
the P.CRM Community of professionals for
ongoing Networking and Professional Development.
Online Certification training presentations are
done by by a handpicked group of senior executives
who have years of experience and work in the trenches
in making CRM happen. They know the ropes,
they have been-there-done-that, they know the obstacles
and the solutions, they know how to coach and communicate.
These are men and women with a passion to share
knowledge and mentor fellow executives through
the CRM journey. Together they ensure that you
will be enlightened when you complete the program.
informal structure allowed for great interaction
with the other participants, as well as the
presenters. We didn't just follow a preset
agenda, we were able to discuss issues that
were relevant to us in our everyday work
environments - overall, a very worthwhile
experience." SJ - Major
financial services organization
"I appreciated the opportunity to
get exposed to the fundamental elements of
CRM. I also appreciated the opportunity to
hear from experts about the more detailed
aspects of CRM and how they play out in the
real world." - EDC
the course material very well presented
and the variety of speakers was excellent.
I learned a lot and, more importantly,
accomplished my objective of learning the
how-to of CRM. Thanks again."- Xerox
" Great session! The interaction between
the group was the best learning." -
U.S. Air Force.
P.CRM sessions encompass all aspects of CRM,
as well as providing considerable, practical
detail on the "how-to's". The material
is current and reflects industry best practices.
Because of the high caliber of the participants,
questions are intelligent and peer learning
opportunities are high".
a great believer in continuous learning,
I have participated in many learning forums.
I give the P. CRM program top marks!" -
CD - BMO Financial Group
"The P.CRM program is the perfect
introduction to the objectives and scope
of CRM and is ideal for all managers
who need to understand, in simple but
comprehensive ways, the "big picture".
I was impressed that the focus was kept
and "practical applications" rather
than theory and technology. I left with
new information and knowledge that will
be immediately applicable to my daily
recommended!" - KM
- CRM Research Solutions
- Carlson Marketing GROUP
"The P.CRM sessions were targeted
to marketing and management executives,
although I'm sure technologists would
benefit from the course as well. The
presenters were uniformly excellent,
the presentation materials comprehensive,
and the content was advanced - nothing
basic or introductory!"
many "educational" programs there
were no sales pitches or sponsoring companies.
The P.CRM course is ideal for those contemplating,
or in the midst of, CRM efforts. I would
recommend it!" - FA
President. ScanSave LLC
"Great, I really
Learned a lot!"
thoroughly enjoyed the sessions and meeting
so many colleagues from the Marketing field.
There were very enlightening presentations,
including Customer Loyalty, The Basics of
Relationship Marketing, and The Lifetime
Value of a Customer. There were also great
presentations on the implementation of quick
programs which immediately impacted sales.
I would recommend this course to Marketing
professionals interested in data mining,
customer retention, and customer loyalty.
- Director Marketing
please contact our Registrar - Anian Sommers
at 202 559 7638 or email email@example.com with contact details
online with PayPal or any major credit card and we will contact
to provide the necessary codes to access
the course materials.
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