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About AARM

AARM is a worldwide network of business associates and executives who are deeply involved in Marketing, CRM and related subject areas.

Originating in 1996 as The Association for the Advancement of Relationship Marketing/Relationship Management; AARM for short; AARM today taps into over 15,000 individuals in the Relationship Marketing arena worldwide with major representation of 58% in the Senior Executive category and 42% middle management?

We created the original CRM Professional Certification Program and industry designation (P.CRM) to which major organizations send their key personnel for Professional Training and Certification in CRM.

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<<<<<< To get access to our Subscriber Section, the Whitepaper Library, The Official P.CRM Registry and other special  items that will appear in your menu bar when you register, click on the Home button on the menu bar, then register. You'll be joining a worldwide network of CRM Professionals as we expand the universe in 2010. We promise not to email you to death and we promise not to pass your name on.

Over the years, the term CRM has become synonymous with Customer Relationship Marketing and Customer Relationship Management. Both are true. The marketing to, and the management of customers or clients and the ensuing relationships, is crucial to success in virtually any company today. It’s been proven time and time again. AARM gives people everywhere the opportunity to network, gain knowledge into Best Practices in relationship marketing and to be recognized via the unique P.CRM certification program for their experience and practice of all things CRM.

AARM is totally dedicated to meeting the needs of both individuals and enterprises that wish to understand and apply the concepts of CRM and its component parts.

We provide a worldwide forum for the development, understanding and communication of the principles and disciplines of CRM. Senior representatives from organizations in a wide array of product and service industries provide a unique forum for individuals wishing to understand and apply key strategic and tactical dimensions of CRM. Whether you're an SME or multinational enterprise, you stand to benefit from your association with peers and like-minded professionals and business owners.

Our international business community deals in CRM’s relevant methodologies, processes, technologies and Best Practice tactical components. Fields such as Direct Marketing - incorporating the latest executions of variable data printing and personalization, Contact Centers, Relationship Marketing, Interactive Marketing, Business-to-Business Marketing, Marketing to Consumers, Technology, and Business Process Management are a few examples.

We conduct Executive Intelligence Briefings, Workshops, Seminars and Conferences as well as OnLine on demand sessions on a frequent basis featuring prominent authors and experts in the various CRM related topics. We created the original CRM Professional Certification Program and industry designation (P.CRM) to which major organizations send their key personnel for Professional Training and Certification in CRM.
We provide information, knowledge, business education and insight to members in areas that include:

  • * The development of CRM strategies
  • * Business processes needed to customize products and services for mass audiences
  • * The approaches to employ within a company to create and increase the focus on CRM
  • * Measurement techniques in areas such as share of individual customer's expenditures
  • * Real-time customer feedback problem resolution, customer satisfaction, and profitability
  • * Technology information in support of relationships and customization
  • * The management of customers to maximize lifetime value

In summary, we benefit the business community by:

  • providing a forum for networking and professional development at meetings, seminars and conferences
  • encouraging the growth and development of the professional domain of CRM
  • facilitating the exchange of information
  • representing member interests with other organizations
  • conducting research and best practices reviews
  • providing members with relevant information about industry activities
  • providing a regular edition of the AARM Alert Newsletter
  • providing exposure and links on the AARM website
  • providing exposure in AARM weekly Newsletter
  • providing access to AARM's library of whitepapers and information links on CRM

The bottom line? We help educate the business community in CRM related subject areas and we provide a network of CRM professionals to make contact and exchange knowledge about this exciting discipline that helps companies improve the bottom line.

Some of our participating organizations include: A.C. Nielsen Company, Aim Trimark, Allstream, ATI Technologies Inc., Aruba Tourism Authority, Avaya, Bell Canada, BMO Financial Group, BMW Japan Finance Corp., Canada Post Corporation, Carlson Marketing Group, CIBC, DuPont, Enbridge Consumers Gas, Environics Research Group, Envision Credit Union, Fidelity Investment, Forum Research Inc., Foster Parents Plan, GlaxoSmithKline, Honda, IBM, IPSOS-Reid, LCBO, Microsoft, Miller International Pennsylvania College of Technology, PostLinx Corp., Rogers Wireless Communication, Royal & SunAlliance, Sears, Source Medical Corporation, Synovate, Talvest Fund Management, TD Waterhouse Investor Services Inc., Toronto Hydro Energy Services Inc., Toronto Stock Exchange, Toyota, Universal Studios, USC Education Savings Plans, US Air Force, World Vision, Xerox.

We invite you to browse the AARM website for in-depth information and experience a new way of gaining CRM knowledge and wisdom in today’s competitive business environment.