AARM is a worldwide network of business associates and executives who are deeply involved in Marketing, CRM and related subject areas.

Originating in 1996 as The Association for the Advancement of Relationship Marketing/Relationship Management; AARM for short; AARM today taps into over 15,000 individuals in the Relationship Marketing arena worldwide with major representation of 58% in the Senior Executive category and 42% middle management?

We created the original CRM Professional Certification Program and industry designation (P.CRM) to which major organizations send their key personnel for Professional Training and Certification in CRM.

Over the years, the term CRM has become synonymous with Customer Relationship Marketing and Customer Relationship Management. Both are true. The marketing to, and the management of customers or clients and the ensuing relationships, is crucial to success in virtually any company today. It’s been proven time and time again. AARM gives people everywhere the opportunity to network, gain knowledge into Best Practices in relationship marketing and to be recognized via the unique P.CRM certification program for their experience and practice of all things CRM.

Our Thanks to our Sponsor of the Month

<<<<<< Register at the left by clicking on Create an account and get access to our Subscriber Section, the Whitepaper Library, The Official P.CRM Registry and other special  items that will appear in your menu bar when you register. You'll be joining a worldwide network of CRM Professionals as we expand the universe in 2010. We promise not to email you to death and we promise not to pass your name on.

AARM is totally dedicated to meeting the needs of both individuals and enterprises that wish to understand and apply the concepts of CRM and its component parts. To find out more, click on  the Menu items at the left for North America, International or Asia Pacific.